by kasi | Jan 4, 2014 | Marketing
An independent off-price retailer is one that engages in selling of goods at a less than standard whole sale prices. The retailers’ work independently and often runs the business as an entrepreneur or as part of a larger organization. Their main area of expertise lies... by kasi | Jan 4, 2014 | Marketing
For a decade, the brand personality has been a subject of discussion for the researchers of all time. Researchers find this topic very important to study as they perceived it helps to differentiate the personalities of different brands. The first question that comes... by kasi | Jan 4, 2014 | Marketing
A franchise organization is one which already exists as a successful product or service and the franchiser makes a contractual relationship with the franchisee to operate under the franchiser’s trade name and guidance in return for an initial royalty fee. Franchising... by kasi | Jan 4, 2014 | Marketing
There are three types of distribution that can be used to make all products accessible for the consumers’ i.e. Intensive distribution, selective distribution and exclusive distribution. Whenever a generic product is faced with a problem of differentiation and... by kasi | Jan 4, 2014 | Marketing
The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the product as most considerable; evade... by kasi | Sep 7, 2013 | Marketing
Idea screening is a process that evaluates and contrasts new product ideas to get the most promising ones for your business. Not every idea is relevant to your company. In order to screen out a good idea from the not so good ones, there are certain criteria that...