Extended Marketing Mix 7P’s

The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines all the essential elements that are required to promote your product and services and get them delivered to your customers successfully. A set of...

By Product Pricing

By-product is a product which is produced in addition with the main product from the raw materials. In every organization which produces some sort of product there must also be the byproduct or the raw product. For example in the extraction of petrol or in textile...

Adaptive Marketing

In today’s world, Marketing has come around in a wide variety of ways to tailor the needs of the audience, the media platform and various businesses in order to keep evolving as a dynamic marketplace. This is why; the Adaptive Marketing is of no surprise to anyone....

TOWS Analysis (Matrix) of Starbucks

Strengths • Starbucks has a strong brand presence, which is leading as a global organization with more than 16,000 retail stores in 48 countries across the entire world. • Best known for its high quality and services. • Strong brand loyalty. • It provides an...

TOWS Analysis of Wal-Mart

TWOS is the acronym for threats,weakness,opportunities and strengths both refers to the same thing. SWOT or TWOS analysis use by the firm to develop strategies or we can say possible set of strategies. Strategist prefer SWOT or TWOS because it gives alternative set of...

First Data SWOT Analysis

Following are the SWOT – Strengths, Weaknesses, Opportunities and Threats of First Data. Strengths • Strong position in market • Strong product portfolio • Contracts of the company are renewed • Strong hold in United states Weaknesses • Few customers are not satisfied...