RBV – Resource Based View

Companies endeavor to achieve competitive advantage. One of the techniques to achieve competitive advantage is through Resource Based View of the firm. RBV enables a company to identify the strategic resources or competencies and to determine their potential towards...

Wal-Mart (WMT) Mission Statement

The Mission Statement and Purpose of Wal-Mart (WMT) Wal-Mart’s advertised mission statement and its advertising slogan are the same: "We save people money so they can live better." In addition to this mission statement, the company looks to its...

Strategic Fit

Firms operate in an environment where external opportunities always prevail as a striking option and considerably be lucrative for firms to adopt such strategies coping with the requirements to reap the fruits from the prospects around. Moreover, each company has its...

Porter Supply Chain Model

Firms create value trough series of activities. These activities are described as a value chain which includes specific activities for adding value to the products and services the firms’ offer. Michael Porter presents a value chain framework as a model that assists...

GE / Mckinsey Matrix

Business portfolio management is a promising field of strategic management in view of the today’s competitive environment. Due to the risks associated with a single business because of today’s uncertain economic gestures in the global world the firms prefer to...

Strategic Position and Action Evaluation (SPACE) Matrix

Strategic Position and Action Evaluation (SPACE) Matrix has been materialized as a dominant instrument in formulating alternative strategies. Like Grand Strategy Matrix this matrix is also based on four important elements called four quadrants of SPACE Matrix. First...