CPM (Competitive Profile Matrix)

Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix show the clear picture to the firm about their strong points and weak points relative to their competitors. The...

The EFE Matrix (External Factor Evaluation Matrix)

The EFE matrix is the strategic tool used to evaluate firm existing strategies, EFE matrix can be defined as the strategic tool to evaluate external environment or macro environment of the firm include economic, social, technological, government, political, legal and...

Porter’s Five Forces Model (Competitive Analysis)

Porter five forces model, developed by Michael E.Porter of Harvard University in 1979, holds the purpose to analyze the industry in order to determine the level of intensity regarding the competition and attractiveness of the industry. The attractiveness of an...

IFE (Internal factor evaluation) Matrix

IFE (Internal factor evaluation) matrix is one of the best strategic tool to perform internal audit of any firm. IFE is use for internal analysis of different functional areas of business such as finance, marketing,IT, operations, accounts, Human Resources and others...

Mission Statement

Mission statement in business language is the statement of purpose for the business. It can also defined as the reason of existence for the business. Mission statement can be defined at corporate and business level, mission statement for corporate representing the...

Stages of Strategic Management

Strategic management consist of three stages are formulation, implementation and evaluation of strategies. Each stage based upon set of activities performed by the individual working in the organization. Strategy Formulation Strategy formulation is the first stage of...