A competitive profile matrix (CPM) classifies a firm’s major competitors and its meticulous strengths and weaknesses in relation to an illustration firm’s strategic point. In CPM we evaluate company as well its competitors by giving weights and rating to their critical success factors than identify their strategic competitive position with its competitors. Company which gets higher weighted score would have the strong competitive position than its competitors.

Steps in the Construction of CPM

Here we will be using weighted rating system for the construction of competitive profile matrix. Some of the important steps involved in the construction of competitive profile matrix are given below.