A competitive profile matrix (CPM) categorizes a firm’s main rivals and its particular strengths and weaknesses in relation to a design firm’s strategic position. In Competitive Profile Matrix an organization assess itself as well its rivals by giving rating and weights to the critical/key success factors. It then recognizes its strategic competitive place with its major rivals. A firm which obtains superior weighted points would have the strong competitive place than its rivals. The construction of competitive profile matrix for the Coca-Coal company is given below:

Steps in the construction of CPM

Here we will be using weighted rating system for the construction of competitive profile matrix. Some of the important steps involved in the construction of competitive profile matrix are given below: