• On January 8, 2009 Dell announced the closing of its manufacturing plant in Limerick, Ireland with the loss of 1,900 jobs and the shift of production to its plant in Poland.
• Dell not able to attract the students of schools and colleges, this segment earn only 5% of total revenues.
• Lot of criticism against the Dell’s claim of world’s most secured notebooks.
• Dell willingly discontinued the “world’s most secure laptops” advertisement after the declaration of the NAD investigation.
• Dell have no proprietary technology, the currently used technology by dell are shared by the other major competitors.
• Dell is dependent on its suppliers
Opportunities
• India, Pakistan and Bangladesh are the untapped markets.
• Market penetration in education and Government markets.
• Cost reduction in latest technology.
• Partnership or acquiring of suppliers.
• Dell has opportunity to sell computer directly to retailers.
Threats
• Fluctuation in currency outside US.
• Major competitors in the market.
• Most of the countries are hit by recession which may result in the reduction of revenues.
• Government Policies.
• Bargaining of Suppliers.
• Rapid change in technology obsoletes the product in small span of time.
• Aggressive marketing by competitors.
Trackbacks/Pingbacks