Direct Mail

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Since the boom in technology, direct mail has entered the world of Internet, emails are now sent to large groups of consumers, and over the years direct mail has acquired a new name, ‘junk e-mail’. Many businesses advertise their products to other businesses, which is also known as B2B direct mail, this way marketers can target their message to the exact potential customer instead of wasting resources on those that are likely to be unresponsive to the ad.