| Competitors | 0.09 | 3 | 0.27 | The major threat for the company is its strong positioned competitors including Dell and HP. |
| Incompatibility with other brands | 0.07 | 4 | 0.28 | Most of the companies are not taking apple as their competitors because of incompatibility. |
| Substitutes | 0.08 | 3 | 0.24 | Many substitutes are available for the various products produced by the company. |
| Dependency upon customers | 0.02 | 3 | 0.06 | Company is highly dependent upon the consumers that may be slowdown due to the economic crisis. |
| The dominating position of the Microsoft operating systems | 0.02 | 3 | 0.06 | The dominating position of the Microsoft operating systems decreases the market shares and sales of the company. |
| Dell as competitor | 0.02 | 3 | 0.06 | Dell is not actually he inventors but provides its customers a wide range of the products with reasonable and affordable prices. |
| Recession | 0.02 | 3 | 0.06 | The factor of recession is again an issue because of the higher prices of the Apple computers than the other brands. |
| Damages not recovered | 0.02 | 3 | 0.06 | The Apple Company will not be in a position to recover the products if in a case they are found damages. |
| Increased in worms and viruses | 0.02 | 3 | 0.06 | The increase in the worms and viruses on the personal computers is the threat for the company in order to overcome |
| Total Weighted Score | 1.05 | | 3.33 | |
Conclusion
As per above calculations it has been accomplished that the company’s Total Weighted Score is 3.33 which shows that this company has been very much successful in utilizing its opportunities and minimizing the threats around it.
References
• Bulik, B.S.(2010). Marketer of the year 2010, Marketer of the Decade:Apple. Advertising Age.
• Srivastava, R.K. & Thomas, G.M. Managing brand performance: aligning positioning, execution and experience. Journal of Brand Management, 17(7), 465-471.
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