5.Sum the weighted scores.

EFE Matrix of Wal-Mart

OpportunitiesWeightRatingWeighted Score
Exploit untapped markets of Asia and Europe0.25 (25%)41.0
Market penetration in USA market0.05 (5%)30.15
Cost competition0.10 (10%)30.30
Merger and acquisition0.10(10%)10.10
Online existence on Internet for shopping0.10 (10%)30.30
    
Threats   
Strong competition0.15 (15%)40.60
New entrants in retail industry0.05 (5%)30.15
Online sales increasing which will results in increasing competition0.10 (10%)30.30
Economics recession0.05 (5%)10.05
Political issues0.05 (5%)10.05
    
Total Weighted Score1.0(100%)3.20

We can conclude from the result that Wal-Mart is responding to opportunities and threats in a superior way.

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