| | Security Issues | 0.05 | 4 | 0.2 | The threats related to the security are the major issue that occurred during the terrorism. |
| High level of competition | 0.05 | 4 | 0.2 | There is the high competition for the company in the media industry and also in the domestic markets as well as the international markets so there is the tough job for the employees to maintain its position. |
| Social and Ethnic Groups | 0.1 | 3 | 0.3 | The social and ethnic groups are again the threat for the company as they are acting as the hurdle and barriers in the success of the company. |
| High demand of innovation and company has to pace up with that | 0.1 | 2 | 0.2 | The high demand from the market in case of the innovations in the product is difficult to maintain as regulating with the inventions. |
| Increasing cost of labor | 0.06 | 2 | 0.12 | The increase in the wages and the cost of the labor declines the growth of the company and also the factor of the employee’s retention is the issue in front of the success. |
| People preferences are changing | 0.08 | 1 | 0.08 | The aspects and preferences that are changing in the younger people are the issue for the company so for that search for the new young people and retain them to their jobs. |
| Brand consistency, unprofitability and acquisitions | 0.02 | 2 | 0.04 | The case of brand consistency, unprofitability and acquisitions is the issue for the declining the company from its growth. |
| Total Weighted Score | 1 | | 2.34 | |
Conclusion
As per the above calculations it has been concluded that the company’s Total Weighted Score is 2.34 which shows that somehow company has been successful in utilizing its opportunities and minimizing the threats around it.
References
• www.thewaltdisneycompany.com, Accessed on June 30, 2012.
• (2011), The Walt Disney Company: EFE Matrix Analysis & Company Profile.
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