External Environment (Specific or Task Environment)

by | Jun 30, 2010 | Principles of Management | 17 comments

•    Competitors

Competitors refer to those organizations that either offer or have a potential to offer rival products or services. It means that not only the existing rivals are threat to the success of organization but the potential newcomers could be disastrous too.  Competitors in term of better pricing, new products, quality services etc represent an environmental force that managers must monitor along with the competitive scene for potential newcomers.

 

•    Pressure Groups

Pressure groups refer to the special-interest groups that attempt to influence the actions of organizations. Such groups have the potential to influence the success of organization therefore managers have to be careful in their decisions and actions. Examples of pressure groups are: MADD (mother against drunk driving) which has pressurized the bar and restaurant industries. Similarly PETA’s (People for the Ethical Treatment of Animals) has pressurized food restaurants over their handling of animals during the slaughter process. The power of pressure groups changes with the change in social and political attitudes. Therefore organizations have to continuously monitor the major shifts in the society.

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17 Comments

  1. martin
    martin on January 13, 2012 at 8:43 pm

    very useful. So what if i separate the labor mkt ,financial mkt

  2. NURUN NAHAR
    NURUN NAHAR on September 15, 2012 at 5:54 pm

    USEFUL FOR LEARNERS.THANKS.

  3. waqas shah
    waqas shah on January 2, 2013 at 4:03 pm

    it realy help me………..

  4. enochdefaama
    enochdefaama on February 6, 2013 at 1:53 pm

    great minds, useful…!

  5. komal
    komal on March 31, 2013 at 4:16 am

    it’s really helpful…

  6. daharath
    daharath on May 10, 2013 at 9:20 am

    Its wonderful article

  7. salma khatun
    salma khatun on May 16, 2013 at 7:52 am

    thanks it really help me 🙂

  8. Badiuzzaman uzzal
    Badiuzzaman uzzal on June 4, 2013 at 6:28 pm

    it’s really help a larner.nice article…..

  9. Zaheer ahmed
    Zaheer ahmed on June 9, 2013 at 10:47 am

    What can I say , really advantage me .

  11. Maria
    Maria on June 24, 2015 at 11:04 am

    Helpful article. Thanks for the post.

  12. Kevin Harper
    Kevin Harper on July 14, 2015 at 6:19 am

    Why is this called the “task” environment. I understand the naming of the macro environment and the international environment, but, am curious about this label.

    Thanks – Kevin

  13. Nawrath Jaleel
    Nawrath Jaleel on October 10, 2015 at 4:44 pm

    I found this article very useful. Thank you very much.

  14. Kemo
    Kemo on December 11, 2015 at 5:22 pm

    Thanks guys this article helps me for my final exam I apprecite it

  15. Meretia
    Meretia on March 2, 2016 at 4:14 am

    Can someone help to compare and contrast the general environment and task environment…….I really need your understanding in the topic so that I can carry on with my assignment

  16. Consolations Mfui
    Consolations Mfui on January 6, 2017 at 4:06 am

    Good article and useful for my studies I appreciate. Thank you

  17. abdnaasir
    abdnaasir on February 6, 2018 at 12:39 pm

    i am very pleasure with this article i understood what u mentioned in the above

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