The concept of selling focuses on the large scale selling and promotion activities in order to attract more customers. There are various industries which sell products that buyers do not normally think of buying. Therefore in order to attract such buyers, these organizations have to practice the selling concept. There is high risk in such marketing because the organizations try to sell the product whether the buyers like or not. Therefore, if the buyers do not like the product then it can really spoil the reputation of organization.
- Marketing Concept
According to marketing concept, organizations should focus to analyze the needs and wants of target market and provide the desired satisfaction more effectively than competitors do. Most people mix marketing concept with selling concept but there is difference between the two. Selling concept starts with the production of goods, focuses on promotion and sales and ends at getting profits. In contrast the market concept starts with a well defined market, focuses on customer needs and wants and ends at creating long term customer relationship by effectively satisfying the needs and wants of customers. Thus though marketing concept, organization could be benefited in the long run.
- Societal Marketing Concept
Societal marketing concept focuses to improve the well being of consumers and society as a whole. Therefore those organizations which are practicing this concept try to analyze the needs, wants and demand of target market and deliver superior value to customers which results in overall wellbeing of customers and society. Societal marketing concept is relatively new as compared to the other marketing management philosophies.
Thanks a lot for your efforts info is very helpful.
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Thanks for sharing i really like your marketing concept customers satisfaction is really important now a days.
can your share the disadvantage and advantage of the five marketing philosohies
Good work
thanks for good contribution about marketing management philosophy
Very insightful content. Good work.
wow these notes are easy to understand
HENRY OROMAT SACCO SAY
SATISFACTION OF CLIENTS NEED IS THE END POINT OF THE SELLING PROCESS
Glad
very good work for students and lectures .we even need the distinctions between philosophies.
define marketing management philosopy
thank you for helping lazy people who want everything on a silver plate
good stuff
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We gain and noted
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I like the marketing concept.
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Thanks I now understand the topic , good work
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Very good