There are different concepts that guide sellers to conduct their marketing activities. For example sellers can only focus on production and try to reduce their cost of production, or focus on improving the quality of product. Similarly they can pay more attention to selling and promotion. In this way different concepts have evolved to help the organizations in managing their marketing activities. These concepts are: production, product, selling, marketing, and societal marketing. The explanation of these concepts is given below.
- Production Concept
Production concept refers to the philosophy that supply creates its own demand. It means that the sale will increase automatically with the increase in production and distribution facilities. This is one of the oldest concepts and works only in few situations. For example if the management is trying to reduce the cost of production then it can do so by increasing the production. With the increase in production, economies of scale takes place and the cost of production reduces, which helps to reduce the prices. Similarly the concept of production is helpful in situation when there is imbalance between demand and supply i.e. demand exceeds supply. Due to higher demand, prices start to increase therefore management can earn higher profits by increasing the production.
- Product Concept
Product concept states that the sellers should focus on improving the quality of their products, improve the performance, add more innovative features etc. So basically this concept is about to attract the customers by improving the quality and performance on one hand and offer attractive prices on other. Similarly the design, packaging and effective distribution channels of product are some of the important tactics to attract the customers. The important drawback of product concept is that it can lead to marketing myopia in which the organization overlooked the importance of other substitutes available in the industry.
- Selling Concept
Is there any demerits of this “Marketing Management Philosophies”? If yes state them clearly…… thank u……
U was tried indeed 2 clarify about the 5 Marketing Management Philosophies…….. go a heard doing well,,,,,,,,.,, stay in creed dear.
well doing………. keep it up,,,,,,,,,,, but what are the criticism facing marketing management philosophies world wide?
nothing has been said about the relationship marketing philosiphy!this is great and keep up the good work!
I got full marks in my tests…thanks keep providing us such knowlege…good work
good approach.help ful for better result
Good work.. Its really vry helpfull but if some demerits or critisim of each philosophy could also there then it would made it awsome….
Anyways thnxx
can you please name some of the companies guided by those philosophies.
it is really very good help ful for me thanq very muh.
i like this philosophy and it is very important for my study so thankyou very much..
i like the topic philosophy of marketing,and it is very helpfull for me.
Thanks for ua good ideas on marketing philosophies,myself i find it helpful but next time try to give the merits and demerits per each
Please assist me in how a marketing strategy can help make a company look more vibrant or rather interesting to interested parties.
good stuff overall
thank you for sharing your ideas i hope you continue helping us 🙂
thanks for your effort i think relationship marketing was not captured and we will also be glad if examples are given to support our argument when writting. thanks. from ghana
New product development . various strategies in this globalisation competition
Thanks alot for help
Actually the information helped me pass my paper, keep up.
I need to understand clearly the marketing mix
Among the five marketing Management philosophies, which one that surpass the other?
On the other hand which one that involves the idea of the other?
i need example of that five concept please help me
Very good and simple explanation, this can be easily remembered and useful, this is surely helpful for people like us who has just started teaching ‘Marketing”.
Thank You.
Why is it important for a company to choose a particular marketing philosophy?
Thanks for the information, it helps me alot. Good Job sir.
how about the holistic concept
Alhamdulillah i satisfied i can able to score all my point insha Allah. Tnxx.
thanks for the good work, quite helpful for my paper … keep it up ….
wonderful!!
site practical examples of companies using management philosophies
thanks for supporting me
i like the way it explains the whole philosophies
its well explained and easy to understand
Hi, I see relationship marketing was not covered?
This highlights the forming of long-term partnerships with customers.
thanks for dah philosophies really apreciate
useful material indeed, keep the good work
Great minds,,,,,kip it up!!
VERY USEFULL IN DEED!!
can you inform what is the best concept in the shot term??
Thanks for the incredibly useful information. This helped me a lot in a marketing management assignment. Thanks once more! =]
thanks for the infos about this philosophies..which philosophy did they use in which managers are capable enough for managing their business?
but anyway thank you very muchhhh.. godbless
What is different between selling and marketing
very useful concept to submit my marketing management assignment:-)
what are the limitation of the marketing management philosophies
helpful for the students especially those who are taking this major subjects
thanks for this good work, quite helpful for my assignment… keep it up ..
well done.kudos!
Very concise notes on the marketing philosophies . However, I think it would be more prudent to touch on the differences between relationship marketing and societal marketing concepts.
Good work.keep it up
good information about the marketing
this is wonderful and comprehensive