- The automotive industry crisis of 2008-2010 was the big downturn. Now it is challenge for industry players to recover.
- The financial crisis of 2007-10 caused by a liquidity deficit in the U.S banking system resulted decrease in consumer wealth.
- The crisis mainly felt in the U.S and also affected Asian and European automobile manufacturers.
- Car companies from North America, Europe, and Asia have implemented innovative marketing strategies to attract disinclined consumers.
- Major producers, including the Toyota and Big Three offered significant discounts across their lineups.
- North American consumers shifted to more fuel-efficient and higher-quality product of European and Japanese automakers.
- Environmental politics and allied anxiety concerning carbon emissions have sharp sensitivity to environmental protection worldwide and gas mileage standards.
- U.S manufacturers are facing soaring gasoline prices, health care costs for an aging workforce, dependence on declining SUV and eroding market share.
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ford is one of the strongest company in the country
very good and comprehensive study on the company