Ford motors is one of the leading Vehicles manufacturer and prestigious brand in the automobile Industry.
Strengths
• It is the fourth large automaker in the world.
• Ford has good market share in Europe.
• Ford occupied seventh rank American based company in 2008 Fortune 500 list.
• In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and
facilities worldwide.
• Ford received initial quality survey award from J.D Power and Associates in year 2007.
• One of the best known brand in the world.
• The online Web site of ford attracts at least 11 million people annually.
• Ford motors develop vehicles under several names.
• Manufacturing facilities in more than 30 countries.
• Ford motors sales better quality vehicles.
• Good relations with employees by offering better work environment and competitive wages.
• Ford supports racing teams which include NASCAR, Formula One and etc
• 39th on the Best Companies for Minorities List
• Sell vehicles in majority of countries.
• Ford always develop cars on standardized procedure.
• Alliances with Suzuki and Isuzu Motor Companies
• Technological Alliances with Toyota and Honda Motor Companies.
Weaknesses
• Ford sold the UK based Jaguar and Land Rover companies and brands to Tata Motors of India in March 2008.
• The company sales are dropped in 2008 as compared to year 2007.
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