• Ford fired number of employees due to outsourcing.
• Firestone Tire recalls caused Stock Price to bear 14.70, Lowest in Years.
• Due to the diversity factor, it might lose focus on some lines
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Opportunities
• Produce fuel efficient Cars in the upcoming years.
• Produce Hybrid cars in upcoming years.
• Invest on electric, hybrid and solar energy Vehicles.
• They have a change to become more environment friendly company.
• Enter into the Asian market.
• Joint ventures with other major competitors to combat recession.
• Initiate manufacturing operating in low cost countries.
• Giving more charities
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Threats
• Rapid changes in fuel prices.
• Government regulation outside US.
• Long lasting recession in majority of countries.
• Hard competition from other motor vehicle companies like Toyota, TATA motors and etc.
• Variation in currency rates.
• Threats of substitutes
• Due to the recession ford face tough time to please its investors and employees.
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