•    Excellent Research and development department.

•    Operating in 160 countries

•    Diverse product range

Weaknesses

• GE is the 4th largest producer of air and water pollution.

• GE was charged by department of defense on corrupt practices for Jet Engines sales to Israel.

•    In past misleading investors for high returns.

•    Performing not very well in Asian markets.

•    GE energy segment is under performing

Opportunities

•    Research and development[large]

•    Opportunity to invade china market.

•    Mergers with companies

•    Reduce pollution

•    Improve customer service

•    Aviation industry growth

Threats

•    Currency fluctuations.

•    Intense competition in the industry

•    Recession in majority of countries.

•    Government regulation on environmental concerns.

•    Exposure to financial markets