Company Introduction

Google, a multinational company was founded in January 1996 at Menlo Park, California which provides the services of searching and advertisements. Larry Page and Sergey Brin were the Co founders of Google with the headquarters in Mountain View, California. You tube, On2 Technologies, Ad Mob and Double Clicks etc are the companies acquired by Google. Google also did partnership with several companies namely NASA Ames Research Center, AOL, Microsoft Nokia and Ericsson.

Statement of the Marketing Goal

The marketing goal of Google is to enhance the surfers with the innovative results in minimum time with a goal to lead the web experience.

Google SWOT Analysis

Strengths

• Google is known to be high ranking search engine in the world with a great speed that provides comfort.

• Its operational cost is very low with respect to the services and commodities provided by Google.

• News, directory, emails, groups are the services that are served to the people.

• Google provides comfort level to its customer from every country by providing the facility of 88 languages.

• You tube was acquired by the google which also affects positively in the publicity of search engine like google.

Weaknesses

• Search engine like google provides references and outlines of the topic instead of whole text.

• Sometimes the results obtained by searching any topic are not 100% accurate which cause difficulty for users to select the correct one.

• Mostly the reason of survival of the google is on the basis of advertisements.

• There is no special strategy used for the contraction of the search engine.

• Google is not paying certain attention in enhancing the services and proficiency of search engine.

Opportunities

• Local merchants are to be welcomed for the advertisements of their limited searches.

• Try to involve with different search engines and acquire them so that it has more enhancements for its users.

• If the use of internet is increased then it causes direct increase in the searching of google site.

• Google has great opportunities to be more successful in future by adding new groups and different improved stuff.

Threats

• An enormous threat faced by google is the tough competition by Yahoo and MSN.

• Competitors are strong enough that because of their innovative idea, market shares of the Google declines gradually.

• Although Google tries to merge with different search engines but in doing so it may lose its own brand name.

• As the google is known to be the user friendly search engine but now gradually it loses that image because it decides to become portal.

Who are competitors?

Tough competitors faced by search engine like google are as follows

• MSN

• Yahoo

• Bing

• AltaVista

Marketing Objectives for the Project

Marketing strategy maintain by google is to have a search engine with entirely fresh business model. The company has started from nothing but now it’s become possible for the company to face its tough competitors who actually leads the market namely AltaVista, Yahoo, Lycos and Excite.

Overall Objective

The search engine which has the possibility to access all type of text and is providing comfortable and trustworthy results which is not done by others and to minimize the problems that doesn’t provides satisfactory results that’s seen mostly in the search engines. Google is normally working on the concept of pay per click.