Strategic Objectives for Every Primary Objective

Innovative and quite uncertain model of the business is established by the google, and strategically maintains the business which gradually goes towards the success. The main strategy of the company is to contact with the local customers so have limited searches and the availability of text.

Target Market Segments

The researchers, students, businessmen and all type of people who are doing there work through surfing the net or are the computer/internet user are the targets of the Google.

Google Marketing Mix

Product

Google is providing the products like mobile, desktop and online products. Through mobile, products can be accessed online from buzz, gmail, igoogle and orkut etc and by downloads sky map, you tube and sync etc. Desktop includes Desktop extension that consists of blogger web comment, gears and dashboard widgets for Mac etc. and Standalone applications served through google chrome, google notifier and google pinyin etc. Online goods can be accessed through web browser.[large]

Price

The price of google depends upon the advertisements which google provided to its customers. Googles earning per day is estimated to be 5 cents per day which can be increased to $50 per day and it’s obvious that the discrimination between the prices is because of advertisements. Google also provides the credit facility to its well known customers.

Place

The company expanded gradually at different places mainly in California but now google is involved in paying its services across the world.

Promotion

Google is promoting its services by doing advertisements, banners and with the links to the other websites. It follows generally a direct and simple approach that mostly attracts the customers and proper discrimination between ads and search engine can be done.

Main strategies of Google

1. Market Penetration

Google is now expanding in different areas especially in American markets by following the penetration strategy and the customers are targeted by the advertisers in different geographical locations.

2. Market Development

Google search in present market is involved in changing the trends just because of the customers need. Google is now enhancing the features of the search engines to become more attractive for the customers.

3. Diversification Strategy

The diversification strategy of google is approached by launching the Adwords which is the new product for googles customers which attain the attention of many customers and is expanding in almost 144 countries.

Monitoring and Control

Google is controlling and monitoring through cost per click which actually calculates the discounts to maintain the position of AdWords and the feature of smart price decreases the number of clicks.

Budget

The companies’ total revenue was around US$ 29.321 billion in 2010 with the profits of about US$ 8.505 billion.

References

• Official Website. www.google.com. Retrieved on August 16,2011.

• Erica Ogg, CNET. (May 26, 2011)”Google unveils mobile payments, coupon service.”

• Hardy, Quentin; Evan Hessel (May 22, 2008). “GooTube”. Forbes Magazine.

• Shalal-Esa, Andrea (September 6, 2008). “GeoEye launches high-resolution satellite”. Washington: Reuters.

• Morrison, Scott; Sweet, Cassandra (May 4, 2010). “Google Invests in Two Wind Farms”. Wall Street Journal.

• Albanesius, Chloe (May 27, 2010). “Google Closes Acquisition of AdMob”. AppScout. Ziff Davis Publishing Holdings Inc.

• Helft, Miguel (March 11, 2009). “Google to Offer Ads Based on Interests”. The New York Times.