Grand Strategy Matrix

All those firms which fall in this quadrant have slow growth market and have relatively weak position. Firms have to make noticeable modifications to sustain their position. Retrenchment strategy has priority in this quadrant followed by diversification to transfer resource to another growing business. Last strategic option available for the firms positioned in this quadrant is liquidation or divestiture of the business.

Quadrant IV

Companies competing in this quadrant have slow growth industry but have a strong competitive position. These firms can diversify into different untapped businesses by utilizing their existing resource. These firms face restricted internal growth and have high cash flow intensity which allows them to practice related and unrelated diversifications effectively. Finally these firms can go for joint ventures to fulfill their internal growth needs.

Grand Strategy Matrix Example

In this figure each quadrant shows the different strategic options available for the firms which are positioned in different quadrants.

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20 Comments

rizwan on June 10, 2011 at 7:12 am

very very very good

preeti on October 6, 2011 at 9:53 pm

it is useful for me .it provide easy way to understand the concept.thanx

mine on December 2, 2011 at 4:38 am

i want ask for ur help…actually im doing presentation on Grand strategic matrix….. other than its function…what can i present about this topic???

Paul on December 4, 2011 at 8:17 am

How to do this grand strategy Matrix? How would I know which quadrant the company would fall?

anshul srivastava on March 12, 2012 at 4:51 pm

tanx it is really useful 4 me but it should required some key words…………

Usman on April 14, 2012 at 7:33 pm

It is goog but how it is useful for a Firm. Please clearify Grand strategy Matrix With practical example

stanley on September 22, 2012 at 9:16 am

good materials

tranquangnam on October 31, 2012 at 3:36 pm

i can know to how is a rapid or slow market growth?

Chipo Malinga Gora on April 15, 2013 at 7:28 pm

I have to make a presentation on Grand Strategy Matrix. Please assist me on how to go about it. How do I know where my organiztion fits into which matrix

sabit on April 22, 2013 at 3:02 am

I read many topics but I could not find them helpful. How to formulate the matrics ? where are the numbers; e.g. y axiz from -6 to 6 and the same for x axis. how to reach to the value of 5, 7 for example and where should I draw the vector.

saad on May 5, 2013 at 9:20 pm

Nyc stuff….

P.Gautham on January 8, 2014 at 5:21 pm

very good very usefull and accurate in detail information provided

Sharifullah Danesh on January 19, 2014 at 7:54 pm

The Quadrants are explained clearly, but could somebody provide us with a numerical example?

Thank you guys,

nomorhoki on April 21, 2014 at 12:14 pm

Nice. very very helpfull. Great!!!

villa clodia on October 11, 2014 at 9:51 am

Everything is very open with a really clear description of the challenges.
It was really informative. Your website is very useful. Thanks for sharing!