• Offer limited customizations in furniture design
• Allocate less budget for marketing
• Weak online presence; customer can’t buy all the products online
External Opportunities
• Improve and expand services for improving customer experience.
• Establish online shopping platform to reduce dependency on physical stores.
• Demand of simple and stylish furniture is increasing.
External Threats
• It has been facing strong competition from traditional and online stores.
• Preferences change with time so people might get bored of simple style and move towards classic furniture designs which are easily available with more convenient services.
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