Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:
Topics for Research in Marketing
- The effects of pharmaceutical dispensing pattern on consumer store patronage
- Table turnover augmentation: variables affecting the time spent in dining experience
- A comparative study on application of advertising through cell phone framework among various types of goods and services
- Market entry strategy in an emerging market using Country of Origin information
- Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
- Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
- Effect of self-placement of habitual buying products on their sales
- Determinants of consumer buying behavior through mega stores in (country name)
- Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
- Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
- Customer Delight in banking
- To identify service quality gaps in banking sector: A comparative study of local and foreign banks
- Effects of occupational status on women food buying and cooking behavior
- Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
- Effects of gender on family buying decision
- Effects of recession on consumer buying behavior
- Factors effecting positive and negative word of mouth in restaurant industry
- The effect of brand image on consumer taste preference
- The effect of recession on promotional activities
- The effect of recession advertising
- Factors effecting level of impulse buying
- Effects of technology change on information seeking habits of individuals
- Effects of product and consumer characteristics on free sample trail/usage
- Consumer response to unethical retailer behavior
- Relationship between consumers internal usage practices and awareness to internal advertising
- Effects of consumer response to in store promotion on brand image and purchase intention
- Attitude of people in different roles towards direct marketing
- The impact of counterfeit brands on consumers acceptance of original brands
- The effects of product, market and organizational characteristics on market research practices
- A comparative study of sellers and buyers in market acceptability of licensed software
- Affect of deceptive advertising on consumer loyalty in telecom sector
- Factor affecting educationist/scientist response to patent registration
- Consumer awareness and usage of E-banking transactions through mobile phones
- The effects of advertising research practices on the advertising performance of companies
- Impact of performance commitment on customer’s evaluation of product quality
- Relationship between packaging characteristics and consumer brand preference
- Relationship between marketing research, customer knowledge and company sales
- Effect of product innovativeness and trial ability on new product adoption
- Relationship between corporate image and mobile phone advertising
- Shelf spacing competition: A comparative analysis of local and international brand
- Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
- A consumer decision making model in the automobile industry of (country name)
- Factors behind brand switching in the telecom industry
- Consumer purchase behavior in out-of-stock situations at retail outlets
- Understanding consumer response towards sales promotion in the fast food industry
- Factors influencing customer satisfaction in health care services
- Impact of congruity between self-concept and brand image on brand preference in the automobile industry
- The impact of brand extension on brand personality
- The impact of personal involvement on store brand selection
- A four dimension approach to attitude measurement
- Sustainable competitive advantages in hospital industry
- Customers evaluation of perceived value of service rendered by physician consultant
- Studying consumer reactions to the Von Restorff effect
- Effect of personal and personality characteristics on sales performance
- Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
- The revival of radio advertising in (country name): A comparative study of advertiser and consumer
- The effect of corporate characteristic on the choice of CSR
- Relationship between organization characteristic and organization response to Gray market
- The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
- A study of waste management and recycling in (country name)
- The effects of publicity source characteristics on consumer belief
- The effects of search engine optimization on marketing performance of the companies
- Impact of parent brand image on the brand extension of the firm
- Impact of nutritional labeling on the consumer buying behavior
- Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
- Impact of communication on service brand evaluation
- Factor affecting compulsive buying behavior in credit card consumer
- The effects of consumer environmental consciousness and environmental friendliness on brand preference
- Factor influencing customer retention in hotels
- The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
- Effect of in-store shelf spacing on purchase intent
- Role of outdoor advertising in brining awareness and developing perception for social causes
- Factors behind use of plastic money in (country name): A study of consumer behavior
- To evaluate the packaging variables and their impact on consumer preference in soft drink
- A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
- The impact of customer expectation service on gender basis
- The impact of fashion involvement and hedonistic consumption tendency on buying behavior
- Impact of mood on brand recall and attitude of brand placement in television program
- The effect of customer relationship management on customer retention
- The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
- Relationship between store image and consumer preferences towards store brand
- A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
- Consumer buying behavior in shopping stores: impact of store dimensions and demographics
- Brand awareness and brand attitude as the predictors of market share
- Impact of advertising and price sensitivity and consumer buying behavior
- A study on consumer spending via credit cards
- Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
- Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
- Influence of humor advertising on consumer brand perception
- An association between advertising messages and content and the response of the children
- An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
- The impact of marketing activities on the sales of pharmaceutical companies
- Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
- To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
- To study the effects of housewife quality perception of ready to cook meal on their preference to use
- To study the effects of offensive images and tests on ad recall, brand recall and brand image
- To study the effects of brand relevance strategies on brand share and brand sales
- To study the effect of branded ingredients on consumer perception
- To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
dear sir,
my “the Role and Future prospects of SMS marketing in Message communication” i am bit confused in making a Effective Questionaire. can you help me out. what type of Questions i should i ask ? n wat shud b my sample ??
You can select sample size of 150 to 200 respondents. As far as the questions are concerned, for that we have to write another post regarding questionnaire making. It will be available soon.
hey
i need to write a report for my research methods and am struggling with the topic am doing MA in marketing can somebody please advice me.
HND n how do i questions on research answered?
jaff
Pls help me sir.
help to formulate a topic concerning pharmaceutical marketing for the report of research
sir i need research topic relating to grey market in telecom sector,plz help me to make research topic in this context.
I NEED A TOPIC FOR RESEARCH RELATED TO MARKETING SECTOR!
Dear sirs, i have complete my Bca n now i joined MBA, my question is that which field in Mba is batter for me.. Hows marketing? Plz give me more idea about this.
Hi, I am doing my MBA and would like to do my dissertation in the area of pharmaceutical marketing, I am struggling to refine my research question but would like to assess how pharma marketing influences prescribing by doctors. Please help me to refine or narrow my question, the areas are too broad currently, any suggestions or recommendations will be highly appreciated… Thanks
@Hardeek it depends on the area of your interest. if you are comfortable with arithmetic, calculation etc then finance is best. On the other hand if you are more comfortable with theoretical subjects (which does not include complex calculations) then management, marketing and supply chain are the good options. plz do read some articles related to these subjects, it will give you better understanding about the field of your interest.
Thanks for your comments. We have seen that many students are having problems with their research topics. Therefore it is our humble request to all the students of management to participate in the discussion so that we could solve those issues.
@tasneemparker410, you can narrow down your topic by selecting one city or specific area from your country. In this way you will only focus on the doctors of that area. Similarly you can narrow down the list of pharmaceutical companies by selecting only listed companies or by selecting the companies having annual profit of more than say $5 million or companies of specific city etc.
Dear Sir,
i am doing MBA in pharmaceutical marketing. Please help me out in suggesting a topic related to pharmaceutical marketing. since i am working in sales and marketing department so it would be better if topic is related to that area.
Thanks
Student
can u plz send me three research questions n three different fields???tey can be:-
airlines
soft drinks
hydropower
plz am doing a degree in business management and am having problem with my resarch topic.Plz i need your help.
please i need a research topic on retail management
Hi, I have already completed MBA 8yrs ago but still i have desire to become a lecturer and now i am planning to do phd will these research topics suitable for it
Yes all of these topics are approved by the phd supervisors. Actually the list is taken from one of the private university research department.
Respected Sir,
i am a student of mba and i have to submit the topic before the end of this month. i am having a hard time finding a suitable topic. please help me out.
Thanks
Dear Sir,
I am interested in the subject of “Factors behind brand swtiching in telecom industry” but I need your kind help to support me in understanding this topic. First, are we talking here about operator level. Another qusetion please, can those factors build a worthwhile research for me. Awaiting for your kind reply soon please.
aoa,
sir i am very much confused in selcting a research topic for my MS course have to submit proposal on 30th of september 2011 .
need HELP 🙁
n yes research in marketing area.. awaiting ur timely response.thnx
Good day! I’m currently studying bsba major in marketing management. I’m having a hard time making a field research about networking. What is a good title for this topic? And what problems I need to solve. Thanks! I really need this asap. It’s due on oct1. Thanks and More power!
please help me formulate a reseach topic in the field of marketing. i have just joined my mba course and the resaerh topics are required. i will be very grateful if helped
please sir tell me the latest and useful topic for research in marketing….i shall b very thankful to u..
dear i need 3topics in the field of marketing.pls help me thank you
i am having a problem to start off with my coursework i have selected few topics but as this is my very first time i am clueless about how to go about this please help me
i am doing a research in customer response to unehical retail behaviours…sir please help me.
Sir I need Research related to marketing suggest me the topic on which data is availble easily
Dear sir, i am a MBA marketing student and finding it difficult to get a research topic in my field. Please how do i start?
Dear sir, how do i write the introduction part of my research topic educational marketing as a strategy for improving revenue generation;a case study of Sekyere South District Assembly
hi sir,
i want to pursue phd in management
my area of interest is consumer behavior particularly interested in study of purchase intensions of consumers towards apparel
plz suggest me in this regard
Sir, am doing my thesis in pharmaceutical marketing and i need help in the introduction so plz if u can help a.s.a.p cuz there is no mutch time remaining,,,appreciating ur reply 🙂
Hello Sir,I m working on my dissertation topic and i m interested in Brand image and consumer purchaisng/behavior in the hotel industry …please can you help me to modify my topic
Sir, I am working on my dissertation topic; interested in Defence industry and economic growth, please can you help me to adjust my topic
sir i m confuse in selection of topic for research in ms marketing
HELLO Sir
there is not topics for agricultural marketing and agribusiness management, so plz do work in this directions.
I would like to do research on Brand building strategies in customer retention & customer loyalty.Please suggest me the appropriate topic
I would like to do my Ph.D. research in Marketing. i would like to select the suitable title for Research work. Kindlyguide me.
Hello sir,
I would be glad if you could throw some light in regards to the topic, ‘Market entry strategy in an emerging market using Country Of Origin Information’.
Importantly, what are the key elements I should take care of while doing the research work?
You being a professional, do you feel the experience & knowledge I would gain by doing the research on this topic would helpful considering that I target for FMCG companies for my start up career job.
hi sir, i would like to opt topic in service industry like ethics in education. kindly guide me to select an appropriate topic.
pls i wish you help me with any topics for reseach in macro economics and the reseach intensions for these topics. its for a master thesis. thanks, while waiting for a favorable responds
Dear sir/mam,
i am interested in a topic for research for phd in consumer behavior in services marketing and the modern strategies adopted by services industries.
Is this topic is correct .
hello sir,
I would like to do research in marketing but I am confused with topic,can you suggest me any topic related to IT marketing
what is the way to save the page of topic and how can i find the research topic related with retail
I am MBA student and want business/management topic along with my work related position.I work as a Commercial Manager for company producing Ready to Use Therapeutic Food-used in treatment on those with acute malnourishment-ADVISE SAMPLE TOPICS
hello SIR
I want to do phd in management with special reference in maketing management . please suggest me some topics about marketing
hello there…
i am pretty much stressed on my thesis title but i can’t find anything interesting.. think i need your help…plz..
an example of title related to AGRIBUSINESS FINANCE, FINANCIAL MANAGEMENT IN AGRICULTURE..
thank you sooo much…
(@_@)!HP.
my topic is relationship beteen store image and consumer preferences towards store brand.
i need a material of that topic