Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:
Topics for Research in Marketing
- The effects of pharmaceutical dispensing pattern on consumer store patronage
- Table turnover augmentation: variables affecting the time spent in dining experience
- A comparative study on application of advertising through cell phone framework among various types of goods and services
- Market entry strategy in an emerging market using Country of Origin information
- Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
- Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
- Effect of self-placement of habitual buying products on their sales
- Determinants of consumer buying behavior through mega stores in (country name)
- Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
- Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
- Customer Delight in banking
- To identify service quality gaps in banking sector: A comparative study of local and foreign banks
- Effects of occupational status on women food buying and cooking behavior
- Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
- Effects of gender on family buying decision
- Effects of recession on consumer buying behavior
- Factors effecting positive and negative word of mouth in restaurant industry
- The effect of brand image on consumer taste preference
- The effect of recession on promotional activities
- The effect of recession advertising
- Factors effecting level of impulse buying
- Effects of technology change on information seeking habits of individuals
- Effects of product and consumer characteristics on free sample trail/usage
- Consumer response to unethical retailer behavior
- Relationship between consumers internal usage practices and awareness to internal advertising
- Effects of consumer response to in store promotion on brand image and purchase intention
- Attitude of people in different roles towards direct marketing
- The impact of counterfeit brands on consumers acceptance of original brands
- The effects of product, market and organizational characteristics on market research practices
- A comparative study of sellers and buyers in market acceptability of licensed software
- Affect of deceptive advertising on consumer loyalty in telecom sector
- Factor affecting educationist/scientist response to patent registration
- Consumer awareness and usage of E-banking transactions through mobile phones
- The effects of advertising research practices on the advertising performance of companies
- Impact of performance commitment on customer’s evaluation of product quality
- Relationship between packaging characteristics and consumer brand preference
- Relationship between marketing research, customer knowledge and company sales
- Effect of product innovativeness and trial ability on new product adoption
- Relationship between corporate image and mobile phone advertising
- Shelf spacing competition: A comparative analysis of local and international brand
- Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
- A consumer decision making model in the automobile industry of (country name)
- Factors behind brand switching in the telecom industry
- Consumer purchase behavior in out-of-stock situations at retail outlets
- Understanding consumer response towards sales promotion in the fast food industry
- Factors influencing customer satisfaction in health care services
- Impact of congruity between self-concept and brand image on brand preference in the automobile industry
- The impact of brand extension on brand personality
- The impact of personal involvement on store brand selection
- A four dimension approach to attitude measurement
- Sustainable competitive advantages in hospital industry
- Customers evaluation of perceived value of service rendered by physician consultant
- Studying consumer reactions to the Von Restorff effect
- Effect of personal and personality characteristics on sales performance
- Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
- The revival of radio advertising in (country name): A comparative study of advertiser and consumer
- The effect of corporate characteristic on the choice of CSR
- Relationship between organization characteristic and organization response to Gray market
- The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
- A study of waste management and recycling in (country name)
- The effects of publicity source characteristics on consumer belief
- The effects of search engine optimization on marketing performance of the companies
- Impact of parent brand image on the brand extension of the firm
- Impact of nutritional labeling on the consumer buying behavior
- Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
- Impact of communication on service brand evaluation
- Factor affecting compulsive buying behavior in credit card consumer
- The effects of consumer environmental consciousness and environmental friendliness on brand preference
- Factor influencing customer retention in hotels
- The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
- Effect of in-store shelf spacing on purchase intent
- Role of outdoor advertising in brining awareness and developing perception for social causes
- Factors behind use of plastic money in (country name): A study of consumer behavior
- To evaluate the packaging variables and their impact on consumer preference in soft drink
- A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
- The impact of customer expectation service on gender basis
- The impact of fashion involvement and hedonistic consumption tendency on buying behavior
- Impact of mood on brand recall and attitude of brand placement in television program
- The effect of customer relationship management on customer retention
- The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
- Relationship between store image and consumer preferences towards store brand
- A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
- Consumer buying behavior in shopping stores: impact of store dimensions and demographics
- Brand awareness and brand attitude as the predictors of market share
- Impact of advertising and price sensitivity and consumer buying behavior
- A study on consumer spending via credit cards
- Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
- Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
- Influence of humor advertising on consumer brand perception
- An association between advertising messages and content and the response of the children
- An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
- The impact of marketing activities on the sales of pharmaceutical companies
- Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
- To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
- To study the effects of housewife quality perception of ready to cook meal on their preference to use
- To study the effects of offensive images and tests on ad recall, brand recall and brand image
- To study the effects of brand relevance strategies on brand share and brand sales
- To study the effect of branded ingredients on consumer perception
- To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
plz help me
dear sir, i am intended to do my research on “consumers response towards sales promotion ” i am bit of confused in making effective questionnaire and sampling methods. would you like to help me to be effective in my graduation research?
pls i am studying a degree course in marketing n i need a topic for my research, can u pls help me i choosing a topic? plss its urgent.. i am humbly waiting for your quick reply.
plz give me questtionnaire sampal of topic “consumers brand loyalty for softdrink”
Dear Sir
i am confused to find the best research question for my MBA thesis, i am intersted to write it in the field of Dermo cosmetic business in egypt and regarding the consumer buying behavior toward these products.
need really your help to reach the research question.
regards
tamer
ma topic is the effect of customer relationship management on customer retention in Ghana. can you pls help me research on this topic.
How do the objectives of the study relate to the writting of the research report?
Kindly help me mujhe is ka answer naih mil raha hai.
please i need a topic for thesis for mba in marketing in 2 days kindly help me
i am MBA marketing student writing on customer satisfaction on firm’s performance. i need guidelines on the methodology
Please help me with topics on”the prospect of sms banking in ghana”
can i have a topic under relation ship marketing
hiii i am ankit dng pgpm from IBS- G, my Internship is gng on, i m doing my training in hindalco. my topic is “application & consumption of aluminium extrusion profile in electrical segment”…i have to frame a questionnaire on this topic so can u pls help me 4 tht…..
Am atopic “Evaluating the packaging variables and their impact on consumer preference”.May you help me with the sources/Literature review and and problem statement.Thanks for your great job.
I need research topic on service quality dimensions in banking sector
The details were indeed of great help….thank you very much…
Thomas Says:
I need an assistant for good research Topic, I am writing a
Thesis in the area of marking.
posted on 01/2012/12:14
An MBA student with computer science background. Please ca you help me with a researcheable topic in marketing related to the IT industry where my background is stron, especially on E-commerce. thanks for your assistance
Sir i have a project to conduct a research. I want to do research on Marketing of Pakistan International Airlines. Plz help me in making a question that which type of question i will make regarding marketing. Plz Email me
dear sir
i m the student of mba in finance i need thesis topie related to karachi stock exchange plx help me
Dear Sir,
I am on my way to start my dissertation in marketing. I am interested to write about pharmaceutical marketing. I need your help to find a topic and related questions about Pharmaceutical marketing In Egyptian Market. Thanks
plz help me in selecting a topic to write a proposal. i am reading my mba in marketing
Sir, Please suggest me good topic in MBA Marketing related to network marketing and send me research report.Thanks
Dear Sir
Can you tell me whot are the contemporary issues in Tourism industry
so that i can formulate my research topic ..
I am research scholar in University of Jammu
Ya good but we couldn’t get the topic which we want.
please send me some symptoms about any marketing problem of the industries like food industries for research purpose
Great insight and topics. Every researchers and academician will definitely get benefit of it.
Keep the great work up.
Thank you very much
Sir, i am planning to study a MBA but i still looking for a topic for my proposal. I am more interested in affiliate marketing and internet marketing, can you suggest a few topic on this area. Thanks so much.
blogger should give answers of the questions timely if he/ she is not capable of doing so then should not write blogs or close the option of posting comments, i am so sorry to say this web page will lose or losing traffic rapidly
I am studying mba i dont know clear english i am studied tamil so i learning now english so i dont know how will do project so i need project immediatly help me please this my life
Hello!
I am a student of BBA hons last semister at Karakoram International University Gilgit-Baltistan, Pakistan. Gilgit bears a geographical importance in future business world. and I want to do my thesis on any marketing topic, so I need a good topic which will best fit for this region.
kindly share some good topics for thesis work
Thankyou.
Thanks a lot for these topics. (Y)
am doing business management and am short of ideas on which topic i can do a research on. A topic that is not widely done. I will really appreciate if someone can come to my rescue cause am running short of time
hi, pls am studying intl biz and i would like a research topic on either globalization/internationalization or managing people or even planning and decision making. thanks
pls advice me a best topic
hi sir, waste management in my area is a problem which the local govt. needs to do something,and i am interested in doing such study on how to manage and resolve this issue.but i have a hard time starting it.kindly help me formulate some important questions in order to come up with a good study which i am planning also to propose with our local govt.thank you..pls. i need a help
Sir,i am a doing my MBA in marketing & IT. i am confuse in selecting a topic for my project. Actually i want to do my project in which i can include the MBA as well as some engineering topics. I am thinking to do my project in Automobiles but very confused about my topic what to keep. So please kindly help..!!
please can i have a topic on relationship marketing with special reference to the banking sector. 10q.
I need a topic on marketing, related with hotel and restaurants industry related with food taste.
highly usefu.l pls send me the list of topics…………
I am doing my MBA in Project Management. Kindly help me get a topic latest by 9th of December. Thank you
Dear Sir,
I am about to write Dissertation on “Effect of personal and personality characteristics on sales performance- case study on Shopping Mall XYZ and restaurants” therefore seek your kind words, guidance and suggestions. I am from Nepal and the research will be done in Nepal (Kathmandu) only.
Thank You so very much
salam sir i am the student of economics department and need to some thesis paper so that help me in this problem
Dear Sir,
I am doing my MBA, I still looking for a topic for my proposal. I am more interested in branded content . Can you suggest a few topic on this area.
Thank you so much.
I am doing my MA in Marketing please assist me to get a topic for my thesis by 5th january 2012
I am doing my MA in Marketing please assist me to get a topic for my thesis by 5th january 2013
hey! iam doin ma masters on marketing managment and i should have to sub mit a prposal related with marketing at the end of this month. and am so scarred would u offer me related topics ??????? please am in tension./
hope to got quick responce
pls i’ve never done research before.can u help enlighten me?am interested in this topic: the effect of brand image on consumer taste and preference.thanks
hi..sir i am marketing student ..i need a research topic which relate to markting n current secenario..Pls do help me regarding dis asap..pls
pls some one send me research report on Marketting topics ,,,,,only i need on one topics pls.