Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:
Topics for Research in Marketing
- The effects of pharmaceutical dispensing pattern on consumer store patronage
- Table turnover augmentation: variables affecting the time spent in dining experience
- A comparative study on application of advertising through cell phone framework among various types of goods and services
- Market entry strategy in an emerging market using Country of Origin information
- Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
- Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
- Effect of self-placement of habitual buying products on their sales
- Determinants of consumer buying behavior through mega stores in (country name)
- Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
- Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
- Customer Delight in banking
- To identify service quality gaps in banking sector: A comparative study of local and foreign banks
- Effects of occupational status on women food buying and cooking behavior
- Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
- Effects of gender on family buying decision
- Effects of recession on consumer buying behavior
- Factors effecting positive and negative word of mouth in restaurant industry
- The effect of brand image on consumer taste preference
- The effect of recession on promotional activities
- The effect of recession advertising
- Factors effecting level of impulse buying
- Effects of technology change on information seeking habits of individuals
- Effects of product and consumer characteristics on free sample trail/usage
- Consumer response to unethical retailer behavior
- Relationship between consumers internal usage practices and awareness to internal advertising
- Effects of consumer response to in store promotion on brand image and purchase intention
- Attitude of people in different roles towards direct marketing
- The impact of counterfeit brands on consumers acceptance of original brands
- The effects of product, market and organizational characteristics on market research practices
- A comparative study of sellers and buyers in market acceptability of licensed software
- Affect of deceptive advertising on consumer loyalty in telecom sector
- Factor affecting educationist/scientist response to patent registration
- Consumer awareness and usage of E-banking transactions through mobile phones
- The effects of advertising research practices on the advertising performance of companies
- Impact of performance commitment on customer’s evaluation of product quality
- Relationship between packaging characteristics and consumer brand preference
- Relationship between marketing research, customer knowledge and company sales
- Effect of product innovativeness and trial ability on new product adoption
- Relationship between corporate image and mobile phone advertising
- Shelf spacing competition: A comparative analysis of local and international brand
- Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
- A consumer decision making model in the automobile industry of (country name)
- Factors behind brand switching in the telecom industry
- Consumer purchase behavior in out-of-stock situations at retail outlets
- Understanding consumer response towards sales promotion in the fast food industry
- Factors influencing customer satisfaction in health care services
- Impact of congruity between self-concept and brand image on brand preference in the automobile industry
- The impact of brand extension on brand personality
- The impact of personal involvement on store brand selection
- A four dimension approach to attitude measurement
- Sustainable competitive advantages in hospital industry
- Customers evaluation of perceived value of service rendered by physician consultant
- Studying consumer reactions to the Von Restorff effect
- Effect of personal and personality characteristics on sales performance
- Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
- The revival of radio advertising in (country name): A comparative study of advertiser and consumer
- The effect of corporate characteristic on the choice of CSR
- Relationship between organization characteristic and organization response to Gray market
- The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
- A study of waste management and recycling in (country name)
- The effects of publicity source characteristics on consumer belief
- The effects of search engine optimization on marketing performance of the companies
- Impact of parent brand image on the brand extension of the firm
- Impact of nutritional labeling on the consumer buying behavior
- Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
- Impact of communication on service brand evaluation
- Factor affecting compulsive buying behavior in credit card consumer
- The effects of consumer environmental consciousness and environmental friendliness on brand preference
- Factor influencing customer retention in hotels
- The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
- Effect of in-store shelf spacing on purchase intent
- Role of outdoor advertising in brining awareness and developing perception for social causes
- Factors behind use of plastic money in (country name): A study of consumer behavior
- To evaluate the packaging variables and their impact on consumer preference in soft drink
- A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
- The impact of customer expectation service on gender basis
- The impact of fashion involvement and hedonistic consumption tendency on buying behavior
- Impact of mood on brand recall and attitude of brand placement in television program
- The effect of customer relationship management on customer retention
- The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
- Relationship between store image and consumer preferences towards store brand
- A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
- Consumer buying behavior in shopping stores: impact of store dimensions and demographics
- Brand awareness and brand attitude as the predictors of market share
- Impact of advertising and price sensitivity and consumer buying behavior
- A study on consumer spending via credit cards
- Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
- Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
- Influence of humor advertising on consumer brand perception
- An association between advertising messages and content and the response of the children
- An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
- The impact of marketing activities on the sales of pharmaceutical companies
- Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
- To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
- To study the effects of housewife quality perception of ready to cook meal on their preference to use
- To study the effects of offensive images and tests on ad recall, brand recall and brand image
- To study the effects of brand relevance strategies on brand share and brand sales
- To study the effect of branded ingredients on consumer perception
- To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
Dear Sir…I am an MBA candidate and would want to research on the following: Impact of brand awareness on sales performance: A study of telcos in Zimbabwe. I need guidelines on the methodology.
i want to do project on online shopping……please suggest me some tips……..guid me plz
dear sir,
i am doing MBA pharm tech in marketing and my research topic is “Role of awareness and patient education in healthcare sector”,i am bit confused in making a effective questionnaire. can you help me out .what type of question i should i ask? what should be sample size?
hai sir/madam, I am an mba student and i have project in 4th sem.. plz suggest me good topics in marketing but company provide catering service and thy supply food to airport only.. In this way you suggest me a good topic in marketing..
Hello sir.
I would like request for the way through this topic ” consumer awareness and usage of mobile banking through mobile phones.”
I am currently study masters of science in marketing from Mzumbe university Dar es Salaam Tanzania.
i m doing my mba in finance & my topic is impact of privatisation on telecom. i neeed material for this topic. so plzzzzzzz help & tell me the way to get material..
thankyou
sir i want a marketing research topic .. i have to submitt my research purposal .. help me.
Sir I want a Research proposal on the topic of “characteristics of customer loyalty: impact brand image or product characteristics a study of packaged milk brands”.
if any one got the proposal/article on this topic than please sent me on this email alibux.jamali7@gmail.com
thanks
sir, can you help me in deciding a topic for internship project in Marketing. My company is into Corporate training and outbound training.
sir i need a topic for doing my phd, i was so confused in my topics so pls mention few topics related to markrting not like customer satisfaction, attitude etc.., i need some thing different in my topic, can u help me pls send few topics to the above said mail id
Hello sir an you help me in deciding a topic. I am doing my MBA in healthcare.
hello… im doing project in exports garments, what marketing titles are suitable for this?????
Sir, I want a marketing research topic on advertising, CRM or any other that relate to latest topic. I want to do something different from others that challenging. Please help me to choose a good topic. Thank you
I want to do PhD research in Online marketing or effect of social media marketing on consumer buyig behaviour.
please suggest to narrow my research scope in particular area.
thanks
Ravi
Hi Sir, I need your help in the formulation of a topic combining marketing and finance aspects in the Agricultural sector as well as the research methodology, for Msc Degree in Marketing. Thanks in advance.
Sir can you give me some topics in marketing research. tnx
Dear Sir,
I am Pharmacist and MBA student I am searching new topic ” Pharmaceutical Marketing ” for my MBA thesis . Kindly help me
Regards
Madiha
Sir am a final year student offering marketing and am finding is difficult to select a very relevant project topic, please can you suggest any relevant topic. thank you
Hye sir i am studnt BBA in HRM, but my prof giv me markting research presentation n must prepare proposal based on topic i chosen so can u suggst 1 topic wth me..
Regard
Shakina
Sir give me some marketing topic for my MBA thesis
hai i want marketing topics for my mphil dissertation
Dear sir/madam
I am a final year student of a first degree programme in marketing and I want u help me build this topic and also please help me come out with objective for ma topic please ….,,,
The effect of BRAND on consumer.
The impact of marketing activities on the sales of alcholic beverages.
Factors behind brand switching in the telecom industry….
Thanks
Samuel
sir plz guide me d topic name about the nowdayz “growing trends of shopping and spending money online”
mail me sunil6250@gmail.com
HR Diversification at Work Place
HR excellence for minorities ( Disable people, Transgender, Women )
I am MBA Post graduate of 2015. I want to study my research on agribusiness especially livestock and their products in relation to marketing opportunities. Please could you recommend me the best methodologies.
sir/madam, I am a final year student of first degree of programme marketing. My dissertation topic has not decide. But I do need a topic which relate to the mrt communication of branding influences on customer behaviour or international marketing for my dissertation coz I have to submitt my proposal right now. Plz help me“ ““
i am a student of MA i need research proposal topics with full information
Sir I want a Research proposalon the topic of ” consumer awareness and usage of mobile banking through mobile phones.”.if any one got the proposal/article on this topic than please sent me on this
email : hpgandhi333@gmail.com
thanks
Dear sir/madam
I am a B.Com final year student with honrs in marketing. I am really confused with the selection of a topic for my project. as i am the topper of my deptt. so i wan to do smthng different. either some topic related to hotels/restaurents or any cosmetics industry or in any other better field. plzz i request u to help me tackle this step as soon as possible as there are lots of step waiting to be completed within a limited period of time.
Regards
Megha Verma
hello mam/sir i am student of mba 2nd sem .i am interested in marketing and finance .please suggest me resarch topic according to present and future needs.so that in future it will be more helpful for me and also for companies in our surroundings.i make some interesting.
sir please suugest me name for Social media marketing..
Sir I am final semester Mba marketing student and want some topics for doing my project in sugar factory please could u help me in selecting topic
Hi , I am doing project about online shopping. Can you please guide me
Sir i am doing MBA project in exports garments. what marketing topics are suitable for this ????
Dear Sir,
I completed my MBA and i would like to conduct a research on Marketing, but bit confused on the topic, I am interested in Mrkt Segmentation and Branding can you plz suggest a better topic in these..
sir,
Iam doing project on online shopping.can you please guide me.
sir i m mba marketing student . plz suggest me a best topic for thesis.
I am doing MBS and i would like to conduct a research on marketing, i am interested in Mrkt segments and mrkt strategies could you help me in better topic in these sector as soon as possible
I am doing MBS and i would like to conduct a research on marketing, i am interested in Mrkting strategies could you help me in better topic in these sector as soon as possible
Respected sir, I am a M.Phil Student in Marketing management. I really confused in selecting my topic. so, please help me in selecting a advanced topic in marketing and not with old terms like customer satisfaction,etc..It should related to marketing growth and fussion mix etc..
thank you sir
sir i like to do phd in marketing area can u suggest excellent topics for me
Respected Sir / Madam pls kindly send me your MARKETING , HRM , AND FINANCE Related Ph.D Research Topics list.
My mail id is mktgcsn100@gmail.com
Dear sir
i am final semester MBA marketing student. please help me choice some topic for my project.
hi sir. i am doing my thesis with marketing can you please give topic that suites for me like impact brand image in social thank you so match. much appreciate it
@Brian, how did your project go? I WOULD LIKE TO GET SOME TIPS FROM YOU PLEASE
Respected sir/mam, i am doing phd, pls mention few topics related to marketing not like customer satisfaction,attitude.suggest topics something differently related to current issues.pls send topics as soon as possible in the helpful way.
Dear Sir/Madam, I am pursuing MBA in marketing & I need a full dissertation report on E-marketing.Please inform me regarding this as early as possible.
Respected sir,
I’m pursuing MBA in marketing and want some topics for doing my project in crumb rubber factory. Could you help me to choose better topics in these area as soon as possible
haiiii sir iam doing bba final year i need a topic for my intership in compay plz help suggest me topics in marketing plzz….
I am a phd student. Struggling to select a topic. all my topics have been rejected. pls assist me in choosing a topic in Marketing.
Thanks.