Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting, clear and feasible. In order to have an idea of different types of research topics related to the field of marketing, a list is given:
Topics for Research in Marketing
- The effects of pharmaceutical dispensing pattern on consumer store patronage
- Table turnover augmentation: variables affecting the time spent in dining experience
- A comparative study on application of advertising through cell phone framework among various types of goods and services
- Market entry strategy in an emerging market using Country of Origin information
- Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands
- Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands
- Effect of self-placement of habitual buying products on their sales
- Determinants of consumer buying behavior through mega stores in (country name)
- Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products
- Relationship between website attributes and customer satisfaction: A study of E-commerce systems in (city name)
- Customer Delight in banking
- To identify service quality gaps in banking sector: A comparative study of local and foreign banks
- Effects of occupational status on women food buying and cooking behavior
- Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name)
- Effects of gender on family buying decision
- Effects of recession on consumer buying behavior
- Factors effecting positive and negative word of mouth in restaurant industry
- The effect of brand image on consumer taste preference
- The effect of recession on promotional activities
- The effect of recession advertising
- Factors effecting level of impulse buying
- Effects of technology change on information seeking habits of individuals
- Effects of product and consumer characteristics on free sample trail/usage
- Consumer response to unethical retailer behavior
- Relationship between consumers internal usage practices and awareness to internal advertising
- Effects of consumer response to in store promotion on brand image and purchase intention
- Attitude of people in different roles towards direct marketing
- The impact of counterfeit brands on consumers acceptance of original brands
- The effects of product, market and organizational characteristics on market research practices
- A comparative study of sellers and buyers in market acceptability of licensed software
- Affect of deceptive advertising on consumer loyalty in telecom sector
- Factor affecting educationist/scientist response to patent registration
- Consumer awareness and usage of E-banking transactions through mobile phones
- The effects of advertising research practices on the advertising performance of companies
- Impact of performance commitment on customer’s evaluation of product quality
- Relationship between packaging characteristics and consumer brand preference
- Relationship between marketing research, customer knowledge and company sales
- Effect of product innovativeness and trial ability on new product adoption
- Relationship between corporate image and mobile phone advertising
- Shelf spacing competition: A comparative analysis of local and international brand
- Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories
- A consumer decision making model in the automobile industry of (country name)
- Factors behind brand switching in the telecom industry
- Consumer purchase behavior in out-of-stock situations at retail outlets
- Understanding consumer response towards sales promotion in the fast food industry
- Factors influencing customer satisfaction in health care services
- Impact of congruity between self-concept and brand image on brand preference in the automobile industry
- The impact of brand extension on brand personality
- The impact of personal involvement on store brand selection
- A four dimension approach to attitude measurement
- Sustainable competitive advantages in hospital industry
- Customers evaluation of perceived value of service rendered by physician consultant
- Studying consumer reactions to the Von Restorff effect
- Effect of personal and personality characteristics on sales performance
- Effectiveness of utility bill as promotion medium (a comparative study between company and consumer)
- The revival of radio advertising in (country name): A comparative study of advertiser and consumer
- The effect of corporate characteristic on the choice of CSR
- Relationship between organization characteristic and organization response to Gray market
- The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising
- A study of waste management and recycling in (country name)
- The effects of publicity source characteristics on consumer belief
- The effects of search engine optimization on marketing performance of the companies
- Impact of parent brand image on the brand extension of the firm
- Impact of nutritional labeling on the consumer buying behavior
- Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
- Impact of communication on service brand evaluation
- Factor affecting compulsive buying behavior in credit card consumer
- The effects of consumer environmental consciousness and environmental friendliness on brand preference
- Factor influencing customer retention in hotels
- The impact of different sales promotion tactics on consumer of GSM networks in terms of usage
- Effect of in-store shelf spacing on purchase intent
- Role of outdoor advertising in brining awareness and developing perception for social causes
- Factors behind use of plastic money in (country name): A study of consumer behavior
- To evaluate the packaging variables and their impact on consumer preference in soft drink
- A study on relationship between advertising, word of mouth and experiential perspective with respect to purchase intent
- The impact of customer expectation service on gender basis
- The impact of fashion involvement and hedonistic consumption tendency on buying behavior
- Impact of mood on brand recall and attitude of brand placement in television program
- The effect of customer relationship management on customer retention
- The relationship between dining attributes customer satisfaction and customers patronage intention in restaurants
- Relationship between store image and consumer preferences towards store brand
- A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets
- Consumer buying behavior in shopping stores: impact of store dimensions and demographics
- Brand awareness and brand attitude as the predictors of market share
- Impact of advertising and price sensitivity and consumer buying behavior
- A study on consumer spending via credit cards
- Finding endogenity when consumer demographics, psychographics and product characteristics explaining consumer complaint behavior
- Effectiveness of integrated marketing communication with respect to consumer attitude towards brand
- Influence of humor advertising on consumer brand perception
- An association between advertising messages and content and the response of the children
- An application of two stage least square model for explaining advertising as a mediator for attitude and brand choice
- The impact of marketing activities on the sales of pharmaceutical companies
- Customer relationship management and services marketing: identifying the source of competitive advantage using RBV theory
- To study the relationship between managerial perceived effectiveness of teaser campaigns and its strategic implementation
- To study the effects of housewife quality perception of ready to cook meal on their preference to use
- To study the effects of offensive images and tests on ad recall, brand recall and brand image
- To study the effects of brand relevance strategies on brand share and brand sales
- To study the effect of branded ingredients on consumer perception
- To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
Dear Sir/Madam,
I am an MBA student in the field of business administration, I saw an interesting research topic (Relationship between website attributes and customers satisfaction: A case study of E-commerce systems in Lagos.Please kindly guide me. Thanks
friends pls suggest a good topic for doing mba final project in a telivision channel…
Dear sir/madam,
Really need help to do my MBA dissertation in Management in Health. No idea where and how to begin. I need help with a research topic and how to go about it. Your help will be greatly appreciated.
Hi sir…
I m doing mba in marketing. ..i realy need a different topic for thesis. .plxx guide me and give me somr suggestions about the thesis topic….
Sir,
Am pleased with your wonderful work towards helping marketing students succeeds.
Am doing marketing and wants you to helpthrough more lights to my chosen topic.” A study on consumer purchase intention with respect to objectives, attributes and subjective dimensions in retail outlets”. Thanks
DEar mam/sir:
I’m a fourth year student of Bachelor of science in business adminastration and as required i have to conduct a marketing research for me to graduate these year. I’m planning to stUdy about the streEtfo0d vendors here in our locality but i don’t kn0w how to start. I’m hoping that you guys could help and guide me in conducting these research. Thanks and Godbless!!
Dear Sir/Madam,
I need help finding a thesis topic on Pharmaceutical Administration.I have no idea how to start or where to start,I would greatly appreciate a little help or some ideas about it.
gr8 job ma/sir. I need materials on this topic: The impact of transportation mode on the marketing of consumers goods in Nigeria.
Give me some topics for my research paper about marketing management.
Excellent topics!!!
These interesting topics gave me alot of ideas for my research in PhD Marketing.
Thanks alot
hi i m doing Ph.d so i need topic for my research . so plz tell me gud topic. i want to do table research not field redearch.
Hi Sir, pls help me with a good topic for my project.m.sc management specialized in marketing
pls help me with project. topic.MSC management specialized in marketing.
Hello,
Pls help me with a topic in retail marketing for my internship.
Dear sir/ madam,
please help me fine tune this topic towards a marketing project proposal.” effects of support supervision on the quality of health service delivery”
Dear sir/mam,
I am studing MBA in Amravati city. so in which I have to make one dissertaqtin on adverting and agicultural management in marketing there are lot of topics which are helpful for me for that I want to say thank you . please suggest some more topics name .
Sir
I am doing my master in marketing ? need a different topic for thesis please guide me.
I am doing m.com final year i want to do the project in marketing. could you send me the easiest and good topics?
i am doing my MBA, i wanted to do dissertation, please help me with topics which is related to garment industries.
respected sir/mam
I am doing BBM final year student, i need to do the project in marketing about CSR activities of one specific company.I have no idea what and which company should i choose, please guide me it will be really helpful for me.
thank u.
Dear Sir/Madam
I am doing my degree in marketing, can u help me with a good topic of marketing? i have no idea how to start.. could u give me a topic of thesis and please guide me.. tq
I doing MBA – General and want good research topic on Learning and Development, HR and or Marketing
Dear Sir/Madam
Looking for final year project in e-commerce, but without buliding a website . Please guide me
Regards
I saw a topic on your post and i am interested in it. The topic is the Impact of nutritional labeling on consumer buying behaviour.
Dear Sir/Madam:
I am doing my MBA, i want to write my graduation thesis. i don’t know how and where i start and i would like to get guidance. your support is very important for me.
I am doing MS in Management Sciences with specialization in Marketing. I am interested in topic “Social Impact On Consumer’s Behavior”. Please guide me.
Thanks & Kind Regards
Dear sir/madam,
I am taking up BSBA major in marketing management and im asking for ur help i want an interesting topic in our marketing research about networking site. Your help is greatly appreciated. Thank you.
Really need help to do Research Proposal for PHD in Marketing. No idea where and how to begin. I need help with Research Topic and how to go about it. your help will be greatly Appreciated.
sharjeel.pashah00@gmail.com
Dear Sir/Madam
I am doing a degree in marketing management can you please help me with a good topic please I need guidance I don’t know where to start
Am writing a project topic on, the impact of nutrition AL labeling on consumer buying behavior. Please. Can you provide me with the article.
Please help to guide to prepare the project of mba and we submit the project title “The effects of pharmaceutical dispensing pattern on consumer store patronage”
Am writing a project topic on,Effort of behavior quality perception of ready to cook meal o the performance to use. can you provide me the article.
I am studying in m.com in bangalore university. I doing project about marketing, manufacturing , accounting, . taxation or human resource. Please help me.
Am writing a project on effect of gender family buying decision please can you provide me with the article.
Hi ma, I want to ask if its possible to recommend new potential marketing management research topic. I am really in need of it.
Kind regards.
Thank you
Got so many great ideas for my research paper… I’m extremely excited to get started. Thank you
Sir, i am doing research on to study the effects of cosmetic sales girl personality on cosmetic brand. i need your help in proposal making
regards,
im doing MS marketing please guide me topic for thesis
dear Mam,
i have just joined MBA lecture i have to submit project on Select the Brand and product as per that i have to prepare sales pitch , pls help me what kind of product brand i select
pls help me
I savour, result in I discovered exactly what I used to be having a look for.
You have ended my four day long hunt! God Bless
you man. Have a nice day. Bye
hi dearsir/ madam
am a bcom in marketing second year am searching for a topic to write on international marketing please may you help me with a topic
thanks.
Please can I get materials on the topic on number 65, 6 and 15 thank you
M a 3rd year students doing a degree in Marketing management may you pliz help me with a good research topic in manufacturing industries
DEAR SIR
Iam a MBA student would like to research on the effcts of the current sacco branding in kenya. kindly guide on a suitable topic.
Hello Sir,
I am a marketing student…. Thanks for your so much guidance as its a vast list of topics to choose for…. Could you please lemme now some topic in demand which is not been really researched till now so that I can make my study into that… Thanks
i am studying masters in marketing strategies need a dissertation topic on consumer behaviour in automobile industry please help me
Dear Sir/Madam
I’m am a MBA student. I’m going to do my project in media company. can you please suggest me some topic related to marketing in media company. thank you
I’m a 3rd year marketing student….. may you please give a good applied marketing research topic .
….examples can do a big help…thank you
Dr sr am a BBA student in marketing with research topic the impact of advertisement and sales of a company
Case study brasseries bamenda,Cameroon pls kindly guide me on how to carry out the task
pls sir i need a topic for proposal on marketing, pls help