• In year 2005 it had faced Aircrafts problems which reduced the profits.

• Airline is operating in 12 countries.

Opportunities

• The airline industry growth is not up to the mark but still JetBlue profits are on higher side.

• Increase the number of flights.

• Penetrate in US market.

• Majority of international markets are untapped.

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Threats

• The incident of 9/11 increases the security threat for airline industry.

• Recession in US may lower the revenues.

• The price of fuel is unpredictable.

• JetBlue facing Strong competition in US and International market.

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