use set of related heading in your website related to any thing same as (h1, h2, h3, etc), it will increase your chance.
Page Rank
Page Rank is the same as someone categorize any thing from best to worst or number one to number last. Every one just want to visit websites which are on the first page to thinking the most flourishing without knowing the reality.
Landmark
If you do not have any locally or globally recognizable branded name Hotel then it is better to use geographical locations in your websites as a keyword. It will increase your probability to being searched, because most of the user search same as “hotels or any thing in some lace” rather than hotel name.
Service
Providing online support functions and online structure is not enough, your website must contain the accessible front desk support number. Most of the customers prefer to communicate through phone calls. To ensure the success, your website must have the videos containing the material about the virtual tour of your hotel.
Internet Traffic
You must have a reliable or trustworthy hosting service source. It is very important because once the website gets a reasonable traffic of customers then the chances of errors should be negligible. For example, if a user receives the message that “page not found or we are upgrading our system”, it will ruin the image of your hotel or business. Therefore, always use the reliable host service.
These Key successes Factors will help you to build a very effective hotel website and it will keep you a strong contender in the industry.