Coke provides significant margins to retailers up to 15-20%; these margins are reasonably enough for retailers to keep Coke’s products. Coke has strong network of convenience stores, fast food fountain, vending, food stores, and restaurants etc globally.

 

Product innovation capabilities

 

The Coca-Cola Company offers different products lines according to the specific needs, preferences and tastes of the customers such as Coca-Cola Vanilla, Cola-Cola Zero, and Coca-Cola Cherry etc. 

 

Breadth of product line

 

The Coca-Cola organization has occasionally launched other cola drinks beneath the Coke brand name. The most familiar of these is Diet Coke with supplementary including Diet Coke Caffeine-Free, Caffeine-Free Coca-Cola, Coca-Cola Vanilla, Cola-Cola Zero, Coca-Cola Cherry and special versions with lemon, coffee or lime. Coca-Cola franchises in different countries offer different product lines.

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