Key success factors are most significant to future success of industry firms. These factors encompass competencies, market achievements, resources, competitive capabilities and product attributes etc. It is most important for the strategists to be familiar with the surroundings of sector in order to distinguish the most important competitive success factors. The KSFs of Nike are given below:

Marketing Activities

Nike sponsors numerous high profile sports and athletes teams around the globe with the greatly recognized brand name of "Just Do It" and the Swoosh logo. Nike is successful due to its marketing strategy.  It is positioned as an expensive product, premium-brand and selling well-designed. Nike’s marketing strategy is centered on a brand image which is accomplished by distinctive logo and the advertising slogan. It promotes products by sponsorship agreements with famous celebrity athletes, college athletic teams and professional teams. Nike’s marketing mix includes numerous elements in addition to promotion.

Extensive Research & Development

Nike understands consumer needs and uses R&D to design premium concert athletic products. Nike responds to consumer interest throughout the globe and continually appeals to changing demographics and new marketplaces in an intensely competitive industry. Nike stimulates demand through smart, efficient investments in people, R&D assets and a well-managed supply chain.

Production and Manufacturing Facilities

Nike contracts with manufacturers to produce and distribute products to their owned as well as partner retailers throughout the world. Nike is the world’s principal supplier of apparel and athletics and a main producer of sport equipment.  It employed nearly 30,000 workforces globally. Most of the factories/plants are located in China, Taiwan, Indonesia, India, Vietnam, Pakistan, Thailand, Philippines, and Malaysia.

Extensive Distribution Facilities