Key success factors are significant to future success of industry firms. These factors encompass competencies, market achievements, resources, competitive capabilities and product attributes etc. It is most important for the strategists to be familiar with the surroundings of sector in order to distinguish the most important competitive success factors. The KSFs of Sony are given below:

Extensive Research & Development

Sony’s research and developments consists of 3 developments groups and 4 research centers. Principle part of each groups are described below:

1. Computer Science Laboratories: aimed at forward-looking basic research.
2. A-cubed research center: Research and development in the part of image signal dispensation technologies.
3. Technology development: This group is aimed at the development of general component technologies & farming of businesses based products.
4. Display device: This group aimed at the development of next-generation display technologies.
5. Material Laboratories: Research and development in this group of advanced device and material technologies intended at creation of new businesses. 

Technological and Innovative Activities

Sony throughout the existence has been distinguished for building its own in-house values for storage technologies and new recording, as an alternative of implementing those of other standards bodies and manufacturers. The most noticeable of these was the videotape format of the 80s. In 1982 Sony introduced the shared Compact Disc format and Betacam videotape set-up. In 1983 it also launched 90 mm micro diskettes commonly known as floppy disks. Sony had enormous achievement and the design became dominant; 3.5" floppy disks steadily became outdated. In 1983 Sony also introduced the MSX, a home computer system, and introduced the world to the CD.

Global Manufacturing and Distribution Network