All those factors which are important to future competitive success of industry members are known as key success factors. These factors include product attributes, competitive capabilities, resources, competencies, market achievements etc. It is very important for the strategists to understand the landscape of industry in order to identify the most important competitive success factors. Due to changes in driving forces and competitive conditions, the key success factors of one industry differ from other. The key success factors of Walt Disney are given below:
High utilization of fixed assets
Walt Disney Productions renowned itself as a leader in the United States animation industry. Walt Disney has invested heavily in fixed assets by establishing its own film studios, theatres, amusement parks, and other facilities.
Well recognized and cherished brand name
Walt Disney has strong brand name in the industry and is very experienced. It is best known for the brand name of its film studio; “the Walt Disney Motion movies group”. Currently it is one of the best-known studios in Hollywood.
Product innovation capabilities
Walt Disney responds to their customers’ taste and preferences by a very creative method. It begins from brainstorming meeting well-known as “Blue Sky”. It has also established several facilities which mainly focus customer needs.
Breadth of product line product selection