Strategic objective for every primary objective
• The chevron corporation strategically had done its planning keeping in view their customers.
• They generate a world class and high performing worldwide labor force.
• Enlarge and supervise their employees to create the organizational ability to carry out their strategies.
• Build up the leaders who interpret result in various ways culturally complex worldwide energy company.
Target Market Segment
Chevron Corporation has build up detailed decisive factors which facilitate to identify most valuable market for the company. The company efficiently deals with their ideal customers for their services and product and also provides update information to the potential new customers to broaden trade and increase the revenues. They categorize their work to have profitable target market. Projects looking for energy for production, people for petrol diesel for vehicles and domestic uses.
Chevron Marketing Mix
Product
Products that are manufactured and sold by the chevron corporation are;
• Refined crude oil and natural reserves
• Fuel and non food biofuels
• Lubricants
Price
Prices of fuels are fluctuating with the time and as according to the consumption of it. All the prices vary from product to product.
Place
The companies headquarter is in America but its operate in more than 70 countries, few of them are Central and Far East Asia, the Middle East, North America, South America, Europe, Australia and Africa. In future its services are known worldwide.
Promotion
Promotional activities of Chevron Corporation are done through different channels including LinkedIn groups, community newsletter, facebook, twitter channels, Opt-in-marketing database and also through the traffic drivers for content promotions.
Main Strategies
Market Penetration
[large]As the business is growing very well and in order to be more satisfied surveys are conducted by the company called ADI Marketing to know about the customers’ feedback and in result of their response expansion of the business be happened. And the repetitions of the customers feel like the lifeblood of the achievement.
Market Development
The main aspect of the chevron corporation is to provide energy to the entire human pursuit. And also the company is occupied in developing the market through acquiring and merging of oil industries in order to expand the market as well as to generate higher revenues.
Diversification Strategy
The chevron corporation should serve according to the requirement of the customers in order to distinct the products from each other in the market section and target to develop the products in every segment and also to entertain individually as the energy requirements.
Monitoring and Control
There are some points that could be taken into step while moving ahead that could be managed and controlled that may includes the properly planned teaching for the employees, to have managed operations and supervised pressure drillings and the most important is to control ground water pollution at the refineries and to protect marine life.
Budget
At the end of financial year of 2010, the company recorded revenues of $198,198 million and in comparison with 2009 founded an increase of 18.4%. The net profit in 2010 was $19,024 million with an increase of 81.5% as evaluated in 2009.
References
• Official website. www.chevron.com. Retrieved on March 23, 2012.
• Promo Chevron. www.chevroninstpromo.com. Retrieved on March 23, 2012.
• Chevron Report. (2009). www.scribd.com. Retrieved on 23 March, 2012.
• “Chevron claims energy debate”. BBC News. 2006-02-19. Retrieved on March 23, 2012.