by Marjan Arbab | Jan 7, 2014 | Macroeconomics
Shift Factors of Aggregate Demand We have defined the aggregate demand in our last posts .Let us now discuss the factor that shifts the aggregate demand. In the most simplest way , any factor either external or internal that effects “Consumption, Investment or... by Marjan Arbab | Jan 4, 2014 | Macroeconomics
Macroeconomics has a lot of diverse concepts. One of these is the Aggregate Demand. If you have gone through microeconomics, you must have came across the very first concept of the simplified Demand for a single product. For a single product we get to see its... by kasi | Jan 4, 2014 | Marketing
An independent off-price retailer is one that engages in selling of goods at a less than standard whole sale prices. The retailers’ work independently and often runs the business as an entrepreneur or as part of a larger organization. Their main area of expertise lies... by kasi | Jan 4, 2014 | Marketing
For a decade, the brand personality has been a subject of discussion for the researchers of all time. Researchers find this topic very important to study as they perceived it helps to differentiate the personalities of different brands. The first question that comes... by kasi | Jan 4, 2014 | Marketing
A franchise organization is one which already exists as a successful product or service and the franchiser makes a contractual relationship with the franchisee to operate under the franchiser’s trade name and guidance in return for an initial royalty fee. Franchising... by kasi | Jan 4, 2014 | Marketing
There are three types of distribution that can be used to make all products accessible for the consumers’ i.e. Intensive distribution, selective distribution and exclusive distribution. Whenever a generic product is faced with a problem of differentiation and... by kasi | Jan 4, 2014 | Marketing
The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the product as most considerable; evade... by Marjan Arbab | Jan 1, 2014 | Macroeconomics
Nominal GDP Nominal GDP is simply the value of all final goods and services produced in a country or in other words it is the current market value of Goods and services. As discussed before the formula for Nominal GDP is as follows Whereas P and Q are the current... by Marjan Arbab | Dec 31, 2013 | Macroeconomics
What is the Gross Domestic Product (GDP)? Have you Ever thought how an economic activity is measured in a country? And what about the resources being utilized and the production being made within a country . Well ! There are tools. And one of the tools is GDP ,... by kasi | Sep 7, 2013 | Marketing
Idea screening is a process that evaluates and contrasts new product ideas to get the most promising ones for your business. Not every idea is relevant to your company. In order to screen out a good idea from the not so good ones, there are certain criteria that...