by kasi | Aug 2, 2013 | Marketing
For every successful business there are a lot of factor involved which make it possible for the organization to move in the direction of success. One of the main things is advertising of the organization and its product. The main purposes of the advertising are to... by kasi | Jul 31, 2013 | Marketing
One of the latest and more useful strategies used in the business area is the triangular Ohmae of 3 C’s model. It was Kenichi Ohmae who develops the strategy, the main focus of this strategy on the stakeholders for all sort of business. Ohmae was one of the most... by kasi | Jul 31, 2013 | Marketing
There are a lot of products in the market for the benefits of the people, along with this many of the products fulfill the needs and requirements of the people and that is the reason that most of the people want to buy such products which can facilitate them in... by kasi | Jul 31, 2013 | Marketing
Cultural environment is the activities of the human beings along with the relationship and with the environment they are living is called cultural environment. It is very important terminology at any aspect of the life, especially in the business sector. If a proper... by kasi | Jun 12, 2013 | Marketing
Consumers are mostly influenced by opinions that are expressed directly to them. Nowadays the marketers spend millions of money on various advertising campaigns however what really persuades a consumer to make up their mind is a free and simple source i.e. by a word... by kasi | Jun 8, 2013 | Marketing
When you think of bringing sustainability into the marketing industry, one gets skeptical about how it can serve to bring value to the main cause. Usually a common perception is associated with marketing by the term”GREEN WASH” which portrays a light image of the... by kasi | Jun 8, 2013 | Strategy
Gary Hamel, a lecturer at London Business School and C.K Prahalad who’s a professor at University of Michigan wrote an article named; Strategic Intent which indicates out a new force came in the field of management. The article got published in the Harvard Business... by kasi | Jun 1, 2013 | Management
The ERG theory was developed by an organizational behavior scholar named, Clayton Alderfer. This theory has classified the human needs into three groups: Existence, Relatedness and Growth. The Existence need corresponds to the Maslow’s physiological and safety needs.... by kasi | Jun 1, 2013 | Marketing
Service inseparability is considered as an important property that basically states that the services are produced and consumed at the same time period but cannot be separated from their providers or manufacturers. Providers can be a machine or people along with that... by kasi | Jun 1, 2013 | Marketing
Promotion allowance involves the factors that are required to familiar the product with customers. Advertisement and promotional programs are the examples of promotion. Advertisement is the most important tool which is an option to make the product available for...