by kasi | Jun 1, 2013 | Marketing
What is Indirect Marketing? Indirect marketing is the distribution of various products through channel which includes one or more than one seller. It is a way for a business to market their products, services or idea without using any appropriate method or direct... by kasi | May 30, 2013 | Business Research
Dialectical is derived from a Greek word which means to argue or contend with. In earlier time the Greek uses the word dialectical in order to express a specific manner of argumentation for making specific decisions on the various facts that are based on opposite... by kasi | May 30, 2013 | Marketing
In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service. These are considered as the psychological stages through which a person passes to decide for a product to either purchase it or... by kasi | May 26, 2013 | Marketing
Suppose you are reviewing all of your organization’s products and you have to decide on which one you should invest your money, for one of the products that is really doing well financially but its demand has declined from the market which doesn’t seem to persist for... by kasi | May 26, 2013 | Marketing
A Brand Asset valuator is a metric that is used to analyze how a brand is perceived by its consumers in terms of different attributes. This realistic approach has been created and thoroughly managed by the Brand Asset Consulting, a division of Young & Rubicam... by kasi | May 26, 2013 | Marketing
After the purchase, there is the possibility that customer may change his opinion about the purchased product or experiences dissonances by determining certain feature that are favorable with respect to the other brands and then gather certain information that... by kasi | May 26, 2013 | Marketing
The distribution channel in marketing serves as a set of process where it’s necessary to transfer the ownership of goods from one point of production to the point of utilization by its consumers and therefore, a distribution channel is a useful tool in marketing. The... by kasi | May 25, 2013 | Marketing
Marketing Managers have to deal with diverse purchase scenarios, when they sell directly to businesses. The buying centre of the business faces difficulties in understanding how a sale occurs. Usually the market manager have to deal with three types of re-buys, those... by kasi | May 25, 2013 | Marketing
A marketer generally classifies products on the basis of the factors like durability, tangibility and use that may be industrial or consumer, so because of the basis of these consumer products classification arises that is unsought goods. Unsought goods are those... by kasi | May 25, 2013 | Marketing
The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines all the essential elements that are required to promote your product and services and get them delivered to your customers successfully. A set of...