by adam kasia | Oct 2, 2010 | Principles of Accounting
Many of the people think that accounting is just understood and practiced by professional accountants and it is highly a technical field. But in reality, every person practices accounting in different forms on daily basis. Accounting is the art of measuring,... by kasi | Oct 1, 2010 | Marketing
The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers (compared to the products and the sale of) global marketing and various technology issues that impact on the market. In addition, there is a... by kasi | Oct 1, 2010 | Strategy
Drivers of change are the factors that make a difference in the industry in general. These forces compel companies to modify their actions because the industry changes. Drivers of change originate in the outer ring of the macroeconomic environment and in most cases... by kasi | Oct 1, 2010 | SWOT Analysis
JetBlue Airways corporation is an American low-cost airline. The company was founded by David Neeleman in February 1999. It serves more than 60 destinations in 21 states and eleven countries in the Caribbean and Latin America. The Headquarter of the company is located... by kasi | Sep 30, 2010 | SWOT Analysis
General Motors, the world’s largest automobile manufacturer, was first founded on September 16, 1908, in Michigan, United States. The global headquarters of the General Motors is located in Detroit. The company employees more than 205,000 people in every major... by kasi | Sep 30, 2010 | SWOT Analysis
Starbucks is the biggest coffeehouse multinational corporation in the world, with over 17,000 shops in 49 countries. The Company initially started selling roasted coffee as its main commodity. Currently, it is a diversified company which deals in food and non-food... by kasi | Sep 29, 2010 | Introduction to Finance
Amount today is worth more than amount tomorrow. In many cases it becomes important to know the present value of accumulated return of an investment. This gives a clear idea to the investors about the worth of an investment. Present values can be calculated by using... by kasi | Sep 29, 2010 | Strategic Management
Drivers of change are those factors which bring change in the overall industry. These forces compel industry participants to alter their actions due to which industries change. Drivers of change originate in the outer ring of macro environment and in most cases the... by kasi | Sep 29, 2010 | Macro-Economics
National income is the total income of a country and does not include the incomes from illegal sources. There are three different approaches to measure the national income of a country i.e. income method, product method, and expenditure method. Since three different... by kasi | Sep 28, 2010 | SWOT Analysis
SWOT means strength, weaknesses, opportunities and threats of a company. The strategy of any company must match with its internal strength and weaknesses. Similarly, it should provide a base for capturing market opportunities and erect defenses against external...