by adam kasia | Jul 12, 2010 | Principles of Accounting
In order to record the journal entries, one must know the rules of debit and credit. First of all we should know the meaning of debit and credit. In journalizing, debit simply means the act of recording entry on left side of an account whereas credit means recording... by adam kasia | Jul 9, 2010 | Principles of Marketing
Price adjustment strategies refer to all those strategies which are applied by an organization to take into consideration the differences among the customers and rapidly changing environment. The important price adjustment strategies are: geographical pricing,... by adam kasia | Jul 7, 2010 | Principles of Marketing
Four Ps of marketing or marketing mix refers to the product, price, place and promotion. Some marketers have also included three other Ps (i.e. people, process and physical evidence) to the list and called it as seven Ps of marketing or extended marketing mix. However... by kasi | Jul 5, 2010 | Marketing
Advertising is heavily focused on the analysis, planning, control, and decision-making activities of this core institution – ‘advertiser’. The field of advertising is made up of a system of interacting organizations and institutions, all of which play a role in the... by adam kasia | Jul 5, 2010 | Principles of Marketing
We have often seen that there are some purchases which require a lot of time and information to make. On the other hand there are also buying decisions which can be made with out taking time and consulting others. In this way, consumer buying behavior is broadly... by kasi | Jul 4, 2010 | Finance
Historically the role of accountants remained limited to clerical work where they were meant to manage day-to-day accounting matters and record keeping. When the economic horizons expanded and firms stretched out operations beyond the boundaries of their homeland and... by kasi | Jul 4, 2010 | Finance
Secondary market is the market for trading outstanding securities among the investors. Outstanding securities means are the securities were issued in the primary market to the investors on return of amount paid to the underwriter bank. In primary market money is paid... by kasi | Jul 4, 2010 | Finance
Primary market also know as new issue market is the market for issuing new securities. Majority of the companies opt for issuing new share in the primary market to raise the capital for expansion of business or finance its operations depends upon company strategy. The... by kasi | Jul 4, 2010 | Human Resource
Cognition is a term that groups together the mental processes of perceiving, recognizing, conceiving, judging, and reasoning. The cognitive psychology focuses on how people and animals as well, structure their experiences, how they make sense of them, and how they... by kasi | Jul 4, 2010 | Human Resource
A person’s achievement may fall far short of his ability. The college teacher will readily think of students with A-grade ability but C-grade achievement, and it is also true in athletics or dramatics that some persons who seem to have plenty of ability are very...