by kasi | Jan 17, 2010 | Marketing
Traditional marketing mix consist of 4P’s (Product, Price, Place, Promotion) now it’s extended to 7P’s the additional 3P’s are useful for services industry which will help the company to provide good services to their consumers. Only the additional... by kasi | Jan 14, 2010 | Human Resource
Performance management encompasses two different categories of management. In one category the performance of the company is analyzed as whole, on the other hand the employee’s performance is analyzed, or in more explanatory terms an analyst views the complete... by kasi | Jan 10, 2010 | Finance
Correlation is a measure of relationship between two variables. The two variables must be numeric or scale. So basically correlation is applied on the quantitative variables. Correlation Coefficient Correlation Coefficient gives the mathematical value for measuring... by kasi | Jan 10, 2010 | Finance
Assumptions • The dependent variable should be interval or ratio. • The population in which samples are drawn should be normally distributed. • Sample cases should be independent of each other. • Variance between the groups should be approximately equal. One-Way... by kasi | Jan 10, 2010 | Marketing
Objective plays an important role in business because it shows the path that what to achieve if company don’t have any objective and keep on workings will never be satisfy of their work because employees will really don’t know that what they want to achieve? What is... by kasi | Jan 10, 2010 | Marketing
Direct mail is actually a form of advertising, used by advertisers. Advertisers send printed ads, letters etc. to a large group of targeted consumers. These letters are mailed in bulk to reduce mailing cost; the main focus on target market mailing is done to get good... by kasi | Jan 10, 2010 | Marketing
Sales promotions are generally short-term incentives. These incentives are given to encourage maximum sales of a product or service; however these incentives are not for consumers alone but can also be given to wholesalers and retailers by the company. Sales... by kasi | Jan 10, 2010 | Marketing
Sponsorship is a business relationship, between two parties. This relationship is determined through a trade of product, fund or services where both parties seek profitable benefits. Sponsorship is basically a relationship that is equally valuable to the sponsored as... by kasi | Jan 10, 2010 | Marketing
Public relations or PR on the whole is part of management. It deals with managing the communication between the public/customer and the organization. “The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public... by kasi | Jan 9, 2010 | Marketing
Personal selling is a very old form of promotion, it involves the use of sales force to support the push strategy, that is influencing intermediaries into buying the product or a pull strategy in which the role of sales force is limited for supporting the retailers to...