by kasi | Jan 8, 2010 | Marketing
Advertising is basically paid promotion. It is that form of promotion which is delivered through a set of selected media, which is most appropriate for the product according to placement and future feedback. Modern advertising developed in the 19th and early 20th... by kasi | Jan 8, 2010 | Management
Frederick Herzberg motivation theory shows that different factors contribute towards the satisfaction and dissatisfaction at work/job; these factors are not merely opposing reactions to the same factors as had been believed by most people. The Herzberg’s theory... by kasi | Jan 8, 2010 | Management
The x & y theory was proposed by an American psychologist Douglas McGregor in his book ‘The Human Side of Enterprise’ in 1960. These theories are still commonly referred to in the field of management & motivation. McGregor’s theory is a constructive and... by kasi | Jan 7, 2010 | Marketing
Marketing is all about identifying and satisfying the needs of customer so the central focus is on customer but there are some other factors which companies have to consider can be barrier in focusing on customer satisfaction activities some of the factors or... by kasi | Jan 7, 2010 | Management
Maslow’s hierarchy of needs is a theory proposed by Abraham Maslow, in his paper “A Theory of Human Motivation” this theory was developed in between the years 1943-1954. It is represented in the shape of a pyramid, (example given below in figure 1.1), showing the... by kasi | Jan 6, 2010 | Marketing
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing Marketing communication program is known as... by kasi | Jan 3, 2010 | Human Resource
Teamwork is a shared action by two or more people, this action requires each person to contribute different skills and perform different tasks for the unity and effectiveness of the group so that common goals or mission can be achieved. However this does not mean that... by kasi | Jan 3, 2010 | Human Resource
Outsourcing is mainly a process where one company contracts some of its work to another company. In other terms, one company contracts another company to provide services that might otherwise be carried out by internal employees of the company. A very easy example is... by kasi | Jan 3, 2010 | Human Resource
The 360 degree appraisal or 360 feedbacks is generally known as the “multi-rater feedback,” “multi-source feedback” or the “multi-source assessment.” This feedback comes back to the employee from all around, whether it’s from his/her peers, subordinates manager or... by kasi | Jan 3, 2010 | Marketing
Marketing research can be defined as the organized assembling, recording & study of data related to marketing products or services. The basic goal or objective of marketing research is to assess and recognize how the varying rudiments of the marketing mix affect...