Fiscal Policy

Fiscal Policy, a very vital part of economics, is referred to as the government spending as well as revenue collection of a country. Fiscal Policy has two main instruments that are; •    Government spending •    Taxation. There are certain changes in the composition...

The Boston Consulting Group (BCG) Matrix

The BCG matrix is a tool for the management of organization business portfolio developed by Bruce Henderson of the Boston Consulting Group in 1970s. The BCG matrix position the business units into the matrix based on relative market share and growth rate of industry....

Quantitative Strategic Planning Matrix (QSPM)

The Quantitative Strategic Planning Matrix is a strategic tool which is used to evaluate alternative set of strategies. The QSPM incorporate earlier stage details in an organize way to calculate the score of multiple strategies in order to find the best match strategy...

Product Pricing Strategies

New Product Pricing Strategies The most challenging stage of product is introductory stage. In introductory stage of new product companies face the challenge of setting the prices for the first time. Companies have only one chance to get new product price right. They...

Singles Entry Bookkeeping

The accounting method used by most of the companies is double entry bookkeeping. To explore the benefits of double entry system it is important to understand the single entry bookkeeping. The single entry bookkeeping is similar like a checkbook register which have...

Shortcomings of GDP

GDP is the accurate measure of economy it shows how well or how bad the economy is doing. True said, nothing is perfect in the world  there are some shortcomings of GDP which are important to consider in the country economy. Non-market Transactions GDP calculate the...

Levels of Market Segmentation

Market Segmentation Dividing the market into different groups because of the different needs, wants, choice, characteristics and behavior of customer might require different products and marketing mixes. Why Market Segmentation is important? Market segmentation makes...

Balance Scorecard

As we parade through the darkness towards the light, so do our efforts to make life easier. The balance scorecard is one such management concept that is used in business organizations which tries to align the mission and vision concept of that particular organization....

Economic Goals

The economic policy is developed in every country to achieve some economic goals. Following are the main economic goals which are widely known in the world. Economic Growth – Increase in the production of product and services to boost the economy and improve the...

GDP – Gross Domestic Product

The widespread measure of the total output in a country’s economy is called  GDP (Gross Domestic Product). GDP is basically a measure of the market value of all services and final goods produced in a country during a year. It as well is equal to the sum of the value...