Brand Equity

Brand equity is basically the outcome result from marketing the product and service brand name or some other brand element that the substitute of product don’t have. Brand equity is created through the large pool of investment the organization invest to create its...

Detail Overview of Product Life Cycle (PLC)

Product Life Cycle Product life cycle is the phenomena of the product being manufactured, development, customized, marketed etc. in short; it retains everything that a product has to go through in the market. When we say that a product has a life cycle, we are...

14 Principals of Management of Henry Foyal

Henry foyal the theorist of management describes the 14 principals of management. These are also know as the classical principal of management but still today most of principals are followed in organization. Specialization of Labor Every organization dependent on...

Product Life Cycle

Many products enter in market some lasts for long time and others disappears in a small span of time. This cycle of product birth and death in the language of marketing is known as product life cycle. Product life cycle consist of four stages namely introduction...

Demarketing or Demand Management

People always think that marketing is all about increasing demand for their products but sometimes this statement does not seems true  because one of the important role of marketing is demanding management. Companies always face variable demand for their products in...

Marketing Philosophies

Marketing is the concept to know your customers needs and wants, providing products and services which serves as a solution for customers problem. In modern world organizations take care of their customers and maintaining long term relationship. In past organizations...

Products VS Services

Products are the tangible entities which are offered in the market by Organization to fulfill the needs, wants and demands of the customers. Products are tangible products in the market which customers purchase from market to satisfy needs or wants. Customers always...

Needs,Wants and Demands

Marketing definition is based on three main terms needs, wants and demands these terms sometimes create some confusion in readers mind. This tutorials will discuss the needs, wants and demands in detail to making things easy. Needs Human needs are states of felt...

What is Marketing?

Marketing is the social and managerial process to understand the customer need and wants in order to develop the right products and services for customers. Marketing function is still under research lots more to come in future to assist and mature the marketing...

CPI – Consumer Price Index

Consumer Price index(CPI)  is the average price of product and services purchase by the consumers. Where The GDP price index measure the rate inflation of all products and services on the other hand CPI indicates the change in consumer prices for the defined time...