by kasi | Mar 13, 2015 | Psychology
If we talk about psychology in a philosophical context, we can say that psychology had begun to be studied by people in Greece, Egypt, India, Persia and china about 1000 years back. Pierre Cabanis a French psychologist came to draw an idea that sensibility and souls... by kasi | Mar 7, 2015 | Psychology
The Neo-Freudian is a group of psychiatrists and psychologists that constituted the followers of Sigmund Freud. Freud is popularly known as the father of psychiatry, and by many, father of modern personality theory. Because Sigmund had always been very stubborn and... by kasi | Mar 7, 2015 | Psychology
Sigmund Freud has been among the most prominent people in the twentieth century. He made huge contributions to psychology and had studied human mind more deeply than any other who had come before him. Freud’s psychoanalytical theory implicates the structure of the... by kasi | Mar 5, 2015 | Psychology
Definition of Personality We all hear the term personality too much, and on the basis of our own simple understanding of the concept of personality we describe our personality and sometimes others too. The truth is, most of us do not know the true concept of... by kasi | Mar 5, 2015 | Psychology
The concept of self is usually about how someone evaluates, perceives or thinks about themselves. It is a very broad and complex concept as it encircles all that we know about ourselves. A person’s self-concept is the collection of beliefs about oneself which... by kasi | Mar 5, 2015 | Psychology
Trait Theory is defined as “any unique, comparatively lasting way in which one individual diverges from another”. Trait theory, as the name gives away, is a method to study human personality that recognizes and measures the gradation to which certain personality... by kasi | Mar 5, 2015 | Psychology
Definition of Personality We all hear the term personality too much, and on the basis of our own simple understanding of the concept of personality we describe our personality and sometimes others too. The truth is, most of us do not know the true concept of... by kasi | Mar 3, 2015 | Psychology
Definition of Motivation A process that guides or initiates a behavior in a way so as to achieve its goal is called motivation. Though some might think motivation is a personal trait, present in some and absent in others, motivation is an internal process involving... by kasi | Feb 15, 2015 | Consumer Behavior
How customers view a product is of the utmost importance. Based on how they view or feel about the product or service that you are offering, your business’s future may be at stake. It may seem enough to say that your product is of high quality and reliable and that... by kasi | Feb 15, 2015 | Consumer Behavior
Post-purchase dissonance is when the customer may be unsatisfied or unsure of their purchasing decision; they may rethink their decision in the post-purchase stage. This is usually due to what is known as a discrepancy between what the consumer initially thought of...