Product Line Pricing
Same product with different features the price is kept on the bases of the cost difference between the products in product line and customer evaluation of features and competitor prices. For example Sony offering different television with different features at different prices.
Optional Product Pricing
It’s the pricing of the main product with the accessories or optional product for example car with power window CD changer and car without power window and CD changer.
Captive Product Pricing
Pricing of the product which must be used with the main product for example films must be use with VCR, CD must be use with CD player etc.
Product Bundle Pricing
Making the bundle of different product and price the bundle at a reduce price. It is basically for selling the slow moving items.
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