Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing
Marketing communication program is known as promotion mix
1. Advertising
5. Direct Mail
6. Sponsorship
Advertising
It’s a paid form for non personal communication of product or idea via the media i.e. newspaper, billboards, radio, Internet, television etc advertising is use to make the target audience aware about the product and persuade them to buy. The two basic aspect of advertising is message (what you want to convey to your target audience) and medium (how you will deliver your message to your target audience).it is good for customer awareness but can not give the answer of the entire customer question.
Personal Selling
It’s the oral communication with the potential buyers in order to make a good relationship with the potential buyers with the intention of making sale and it always end when an attempt to close the sale but personal selling become expensive when you have a lot of potential buyer.
Sales Promotion
It provides different incentives to the customer or to the distributor in order to increase the sale of the product. It’s beneficial for short term sales in long term to much incentives can damage the brand image and may customer get used to the promotions.