Strengths

•    It was ranked no 10 in the Forbes 2008 list of American’s Private Company.

•    It is the largest in the Florida.

•    It has excellent sales figures of US $12.4 billion in first half of 2009.

•    Ranking no 101 on Fortune Magazine on basis of profit figures.

•    It employed around 1, 50,000 people, which is the huge figure.

•    It is operating in US five states are Florida, Georgia, South Carolina, Tennessee, and Alabama.

•    Publix is one of the largest grocery chains in Florida.

•    More than 1100 retail outlets.

•    Publix also runs Crispers, a chain of restaurants in Florida specializing in salads.

•     Publix deals in following products Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce,

seafood, snacks, liquor, lottery tickets, fuel, sushi, greenwise, pix, western union, money orders, dry ice, prepared

foods.

•    Publix stores located in growing population markets.

•    Provides better quality products.

•    Publix have motivated workforce.

•    Strong return on investments.

•    Better customer service.

•    Participate in charitable activities.

Weaknesses

•    In 1997, lawsuits against the company regarding gender discrimination.

•    Slow market expansion rate.

•    Lack of online presence.

•    Presence only is US.

•    Product recalls