•    Products qualities of other states are low as compared to Florida.

•     The prices are products are a bit high.

•    Sometimes products are out of stock.

•    Customer service complains in few stores.

•    Prices of the products changed rapidly.

•    Employee dress code is very strict.

•    Too much focused on Florida state.

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Opportunities

•    Market penetration in existing market.

•    Market development in US and international market.

•    Standardized procedure throughout the stores.

•    Start dealing in private brands

•    Opening of new stores

•    Expand product lines.

•    Offer free cooking classes

•    Increase market share.

•    Offer competitive prices.

Threats

•    Facing extensive competition from Wal-Mart, Target, Kmart, Costco and BJ’s Wholesale Club; and several regional

grocery chains, including BI-LO, Fresh Market, Piggly Wiggly, Sweetbay and Winn-Dixie.

•    High prices of products at Publix will allow competitors to take advantage.

•    Increasing labor and inventory cost.

•    Lack of online presence.

•    Security measures are required due to terrorism.

•    Wal-Mart offering products at low prices