SWOT OR TOWS Matrix of Nokia

The strengths-weaknesses-opportunities-threats (SWOT) Matrix gives a set of strategies by analyzing internal capacity of the company and external environment of the industry. It is a matching tool for constructing four types of strategies which are: SO, WO, ST, and...

Strategic Position and Action Evaluation (SPACE) Matrix

Strategic Position and Action Evaluation (SPACE) Matrix has been materialized as a dominant instrument in formulating alternative strategies. Like Grand Strategy Matrix this matrix is also based on four important elements called four quadrants of SPACE Matrix. First...

Grand Strategy Matrix

Grand Strategy Matrix has emerged into a powerful tool in devising alternative strategies. This matrix is basically based on four important elements: • Rapid Market Growth • Slow Market Growth • Strong Competitive Position • Weak Competitive Position These elements...

SPACE Matrix of Coca-Cola Company

The Strategic Position and Action Evaluation Matrix commonly (SPACE Matrix) is one of the important tools to assess the company and its environment. It has four quadrants and each quadrant indicates which strategy a firm should adopt i.e. competitive, aggressive,...

Competitive Profile Matrix for McDonald’s

Competitive Profile Matrix (CPM) is used to design wise offensive or defensive strategies by identifying the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. Two types of systems can be used for the construction of...