According to the graph above, we noticed that the Coca-Cola Company falls into the aggressive quadrant of the SPACE matrix. It is located at the coordinates of +3.50 for x-component and a y-component of 3.17. It shows that the company has an admirable position to use its IS in order to take advantage of external opportunities, overcome weaknesses, and avoid threats. So, in this position Coca-Cola Company has set of possible strategies such as market development, product development, market penetration, forward integration, backward integration, horizontal integration, horizontal diversification, concentric diversification and conglomerate diversification depending on detailed conditions that face the company.
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Very useful website. Keep it going
please reconcile the statement that X-axis contains internal dimensions whereas Y-axis contains external. Both X and Y axes have one each internal and external dimensions i.e X – axis contains IS (external) and CA (internal) whereas Y – axis contains FS (internal) and ES (external).
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Very informative website. Just what i needed to know about an example of Space matrix implementation. Thanks
Thank you so much today i done my assignment due to our blog
Please, can someone explain the meaning of the Environmenal Stability with reference to some of the actual numbers indicated in the above mentioned case application…
Thanks in advance…
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Great! and I found it very impressive and useful!
Nicely explained thanks