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According to the graph above, we noticed that the Harrah’s Entertainment Inc falls into the competitive quadrant of the SPACE matrix. It is located at the coordinates of +1.29 for x-component and a y-component of -0.24. It shows that Harrah’s Entertainment Inc is good in financial strength and average in environmental stability. Therefore, the company has to achieve the competitive advantages by adopting growth strategies in order to increase market share and explore the product demand. Some of the other important strategies include; market penetration, product development, joint ventures and market development.

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